International Journal of
Computer Sciences and Engineering

Scholarly Peer-Reviewed, and Fully Refereed Scientific Research Journal
A Study on Raise of Web Analytics and its Benefits
A Study on Raise of Web Analytics and its Benefits
U.Padma Jyothi1 , Sridevi Bonthu2 , B V Prasanthi3
1 Department of Computer Science and Engineering, Vishnu Institute of Technology, Bhimavaram, India.
2 Department of Computer Science and Engineering, Vishnu Institute of Technology, Bhimavaram, India.
3 Department of Computer Science and Engineering, Vishnu Institute of Technology, Bhimavaram, India.
Correspondence should be addressed to: padmajyothi64@gmail.com .

Section:Survey Paper, Product Type: Journal Paper
Volume-5 , Issue-10 , Page no. 59-64, Oct-2017

CrossRef-DOI:   https://doi.org/10.26438/ijcse/v5i10.5964

Online published on Oct 30, 2017

Copyright © U.Padma Jyothi, Sridevi Bonthu, B V Prasanthi . This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
 
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IEEE Style Citation: U.Padma Jyothi, Sridevi Bonthu, B V Prasanthi, “A Study on Raise of Web Analytics and its Benefits”, International Journal of Computer Sciences and Engineering, Vol.5, Issue.10, pp.59-64, 2017.

MLA Style Citation: U.Padma Jyothi, Sridevi Bonthu, B V Prasanthi "A Study on Raise of Web Analytics and its Benefits." International Journal of Computer Sciences and Engineering 5.10 (2017): 59-64.

APA Style Citation: U.Padma Jyothi, Sridevi Bonthu, B V Prasanthi, (2017). A Study on Raise of Web Analytics and its Benefits. International Journal of Computer Sciences and Engineering, 5(10), 59-64.
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Abstract :
Internet is expanding day by day in terms of its users and websites. Web Analytics is the process of measuring statistics of the website and analyzing the behaviour of traffic. 39 percent of the companies present now do not use any web analytics. This paper studies evolution of web analytics, the strategic methodologies that allows us to assess online activities, process, and the tools used. This paper also discusses the benefits obtained to small and large scale businesses if they incorporate web analytics to their websites.
Key-Words / Index Term :
Web analytics, Java script, e-commerce, web usage, log file, page tagging
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