Volume-06 , Special Issue-09 , Nov - 2018 Go Back

Today companies begin to compete in the challenging business environment of the new millennium, an ever-increasing reason for success lies in the function of effective Human Resource Management (HRM). In the Last few years Human Resource function has changed within organization. Its function has grown considerably and has shifted into a more strategic role rather than providing support for administrative paperwork. Today organization deploys the information system for achieving efficiency, effectiveness, enhancing quality and gaining competitive advantage. To achieve same objective Human Resource department deploy Human Resource Information System (HRIS). Human Resource Information System is an intersection of human resource management and information technology. Human Resources Information Systems is now expected to drive Human Resource (HR)`s transition from an administrative and operational role to a strategic role. Despite the growing presence of Information Technology within organizations, however we do not have clear understanding of how Information Technology impacts the role of Human Resource Professional. This paper analyzes impact of Human Resource Information System on Human Resource’s Professional standing. It attempts to examine how HR manager’s in different organizations see the effects of Human Resource Information System on strategic Human Resources tasks and job roles. Also tries to find out if there is any significant difference in the usage of Human Resource Information System between small/medium (SME) size and large size companies. The questionnaire was sent to 300 companies out of which 114 were received and complete. Response rates were 38.333.

HRI System, HR Managers

[1]. Awazu, Yukika & Desouza, Kevin C. ‘Knowledge Management’, HRMagazine. 48(11), 107, (2003).
[2]. Ball, Kirstie S. (2001) ‘The Use of Human Resource Information Systems: a Survey’. Personnel Review. 30(6), 667-693,(2001).
[3]. Baran Muhtesem ,Karabulut Elif, and Pekdemir Isil ,‘The New HR Practices In Changing Organizations’ an empirical study in Turkey, (2002)
[4]. Barron, M., Chhabra, D., Hanscome, R., & Henson, R.,‘Exclusive Panel Discussion: Tips And Trends In HRIS’, HR Focus, 81(5): 6-7, (2004).
[5]. Bartlett C.A and Ghoshal S. ,‘Building Competitive Advantage Through People’ MIT Sloan Management Review, winter, 34-41 , (2002).
[6]. Beer M., Spector B., Lawrence P. R., Quin Mills D. and Waltson R.E.,‘Managing Human Assets. New York’ Free Press, (1984).
[7]. Broderick R., Boudreau J.W., ‘Human Resource Management, Information Technology And The Competitive Advantage’, Academy of Management Executive 6 (2), 7–17, (1992).
[8]. Ball, K. S.,‘The Use Of Human Resource Information Systems: A Survey’, Personnel Review, 30(5/6): 677-693, (2001).
[9]. Chaffey D (ed), Business Information Systems: Technology, Development and Management in the e-business, Prentice-Hall. (2003).
[10]. Elliott G and Starkings S, ‘Business Information Technology: Systems, Theory and Practice’, Addison Wesley Longman Limited , (1998).
[11]. Edwards C, Ward J and Bytheway A, ‘The Essence of Information Systems’, Prentice Hall, (1995).
[12]. Edward (1996). Softworld Report (1996), ‘Human Resource Management Software’, Conspectus, PMP (UK) Ltd.
[13]. Forsa Cipriano, ’Survey Research In Operations Management: A Process-Based Perspective’, International journal of Operations & Production management, Vol. 22 No. 2, pp. 152-194, (2002).
[14]. Florkowski Gary W, ‘The Diffusion Of Human-Resource Information-Technology Innovations In US And Non-US Firms’, (2006).
[15]. Gerardine DeSanctis., ‘Human Resource Information Systems- A Current Assessment,’ MIS Quarterly, Vol. 10, No.1, pp. 15-27, (1986).
[16]. Haines, Victor Y., Petit, Andre, ‘Conditions for Successful Human Resource Information Systems’, Human Resource Management, 36( 2), 261-275, (1997).
[17]. Hussain, Z., Wallace, J., & Cornelius, N. E,’ The use and impact of human resource information systems on human resource management professionals’, Information & Management, 44(1): 74-89, .(2007).
[18]. Harekrishna Mishra, ‘Role Of Human Resource In Information Technology Alignment In Organizations’, Journal of Information Technology Management Volume XVII, Number 3.,pp. 38-39, (2006).
[19]. John Walter Jones , ‘Virtual Hr: Human Resources Management in the Information Age’ Crisp Professional Series, (1998).
[20]. Kavanagh, M. J., Gueutal, H. G., & Tannenbaum, S. I., “Human resource information systems”, Boston: PWS-Kent (1990).
[21]. Kovach, Kenneth A. & Cathcart, Jr., Charles E, ‘Human Resource Information Systems (HRIS): Providing Business with Rapid Data Access Information Exchange and Strategic Advantage’, Public Personnel Management, 28( 2), 275-282, (1999).
[22]. Kovach, Kenneth A, Hughes, Allen A., Fagan, Paul, & Maggitti, Patick, ‘Administrative and Strategic Advantages of HRIS’, Employment Relations Today, 29(2) 43-48, (2002).
[23]. Kristine Dery, David Grant and Sharna Wiblen, ’Human Resource Information Systems (HRIS): Replacing Or Enhancing HRM Work And Organisational Studies’ The Institute Building (H03) The University of Sydney, NSW, (2006).
[24]. Laudon KC and Laudon JP, Management Information Systems: Managing the Digital Firm, 7th edition, Prentice Hall, (2002).
[25]. Lengnick-Hall, Mark L. & Moritz, Steve, ‘The Impact of e-HR on the Human Resource Management Function’, Journal of Labor Research, 24(3), 365-379, (2003).
[26]. Mayfield, J., Mayfield, M., & Lunce, S., ‘Human Resource Information Systems: A Review And Model Development’, Advances in Competitiveness Research, 11(1), 139-151, (2003).
[27]. Morley Michael J., Gunnigle Patrick and Sullivan Michelle O, Collings David G., ‘New Directions In The Roles And Responsibilities Of The HRM Function’, Personnel Review, Vol. 35 No. 6, 609-617,(2006).
[28]. Mayfield M., Mayfield J., Lunce S., ‘Human Resource Information Systems: A Review And Model Development’, Advances in Competitiveness Research 139–151,(2003).
[29]. Nicholas Beadles, Christopher M. Lowery & Kim Johns., ’The Impact Of Human Resources Information System: An Explanatory Study In The Public Sector’, Communications of the IIMA, Volume 5, Issue 4,(2005).
[30]. Ngai, E. W. T., & Wat, F. K. T., ‘Human Resource Information Systems: A Review And Empirical Analysis’, Personnel Review, 35(3): 297-314,(2006).
[31]. Renkema TJW, ‘The IT Value Quest: How to capture the business value of IT-based Infrastructure’, John Wiley, (2000).
[32]. Tannenbaum, S.I., ‘Human Resource Information Systems: User Group Implications’, Journal of Systems Management, 41(1), 27-32, (1990).
[33]. Targowski, Andrew S & Deshpanade, Satish P., ‘The Utility And Selection Of An HRIS’, Advances in Competitive Research. 9 (1) 42-56, (2001).
[34]. Zahid Hussain, James Wallace,, Nelarine E. Corneliusm, (January 2007) ’The Use And Impact Of Human Resources Information System On Human Resources Management Professional’, Faculty of Management, McGill University, Montreal, Quebec H3A 1G5, Canada Volume 44, Issue 1, Pages 74–89.
[35]. Zahid Hussain, Peter Prowse (2004) ‘Human Resource Information Systems (HRIS) as Means of Fulfilling Job Roles More Professionally for Human Resource (HR) Managers’, Working Paper No 04/07.

T. Kapoor, I. Chhabra, "Impact of Human Resource Information System on HR Manager’s Professional Standing", International Journal of Computer Sciences and Engineering, Vol.06, Issue.09, pp.1-7, 2018.

Performance appraisal is one of the functions of Human Resource Management for measuring and evaluating the performance of the employees in an organization over a period of time as against the set standards. Performance appraisal (PA) which is a process used by the firms to evaluate their employees’ efficiency and productivity, was initially carried out by the supervisors. 360 Degree Performance Appraisal is also identified as, is feedback which comes from different groups of reviewer who socialize with evaluated employees. For the most part this feedback will incorporate assessment from subordinates, colleagues, and his superior and in addition without anyone else specifically. It can likewise incorporate, now and again, feedback from external sources, for example, customers and suppliers or other intrigued stakeholders. 360 degree criticism ought to be utilized solely for advancement purposes, or ought to be utilized for examination purposes too. 360 degree feedback is utilized for two purposes i.e. assessment and development. In this Research Primary data has been collected from students of various streams of Indore Division through using a Self Designed Questionnaire. T-Test and One way ANOVA test have been applied for the purpose of study A Demographic Study on Factors Determining 360 Degree Performance Appraisals of Students. Normality and Reliability have been checked. The purpose is to find out the contribution of 360 degree feedback to the students. Various benefits and shortcoming are listed down while introducing this method in the organization.

360 Degrees Appraisal, feedback, Organization, People, Assessment, Development, Career development, Performance Appraisal, Organizational Objectives

[1]. Allinson, C. W, (1977) “Training In Performance Appraisal Interviewing: An Evaluation Study”, Journal of Management Studies, Vol.14, Issue 2, pp.179–191.
[2]. Arthur G. Bedeian, (1976) “Rater Characteristics Affecting the Validity of Performance Appraisals”, Journal of Management, Vol.2, pp. 37-45
[3]. Birte Asmu, (2008) “Performance Appraisal Interviews”, Journal of Business Communication, Volume 45, Number 4, pp. 408-429.
[4]. Christopher S, Miller, Joan A. Kaspin, and Michael H. Schuster, (1990) “The impact of performance appraisal methods on age discrimination in employment act cases”, Personnel Psychology, Vol.43, Issue 3, pp. 555-578.
[5]. Clinton O. Longenecker , Nick Nykodym, (1996) “Public sector performance appraisal effectiveness: a case study”, Public Personnel Management, Vol. 25, No. 2, pp. 151-164.
[6]. Clinton O. Longenecker and Laurence S. Fink, (1999) “Creating Effective Performance Appraisals”, Industrial Management,
[7]. Douglas Cederblom, (1982) “The performance appraisal interview: A review, implications and suggestions”. The Academy of Management Review, Vol.7 (2), 219-227.
[8]. Glenn R. Herbert and Dennis Doverspike, (1990) "Performance Appraisal in the Training Needs Analysis Process: A Review and Critique," Public Personnel Management, Vol.19, No.3, 253-270.
[9]. Hai Ming Chen and Peng Chuan Fu, (2008) “A systematic framework for performance appraisal and compensation strategy”, Human Systems Management Vol.27, pp. 161–175
[10]. IRACST- International Journal of Research in Management & Technology (IJRMT), ISSN: 2249-9563, Vol.6, No.1, Jan-Feb 2016 Page No. 46-50.
[11]. Jan P. Muczyk and Myron Gable, (1987) “Managing sales performance through a comprehensive performance appraisal system”, Journal of Personal Selling & Sales Management, Vol.VII, pp.41-52.
[12]. John T. Addison and Clive R. Belfield, (2008) “The Determinants of Performance Appraisal Systems: A Note (Do Brown and Heywood’s Results for Australia Hold Up for Britain?)”, British Journal of Industrial Relations, Vol.46, No.3, pp. 521–531.
[13]. Kleiman, L. S. and Durham, R. L., (1981) “Performance Appraisal, Promotion and the Courts: A Critical Review”, Personnel Psychology, Vol.34, Issue 1, pp. 103–121.
[14]. Michael M. Harris and David E. Smith, (1995) “A field study of performance appraisal purpose: research- versus administrative- based ratings”, Personnel Psychology, Volume 48, Issue 1, pp.151-160.
[15]. Richard Herdlein, Hasso Kukemelk and Kilno Turk,(2008) “A survey of academic officers regarding performance appraisal in Estonian and American universities”, Journal of Higher Education Policy and Management, Vol.30, No. 4, pp. 387–399.
[16]. Robert L. Taylor and William D. Wilsted, (1974) “Capturing Judgment Policies: A Field Study of Performance Appraisal”, The Academy of Management Journal, Vol.17, No. 3, pp. 440-449.
[17]. Ron S. Kenett, David A. Waldman and Spencer B. Graves, (1994) “Process performance appraisal systems: a working substitute to individual performance appraisal”, Total Quality Management, Vol.5, NO. 5, pp. 267-280.
[18]. Sanwong, K (2008) “The Development of a 360-Degree Performance Appraisal System: A University Case Study”, International Journal of Management, Vol.25, No.1, pp.16-21.
[19]. Sita C. Amba-Rao; Joseph A. Petrick; Jatinder N. D. Gupta; Thomas J. Von Der Embse, (2001) “Comparative performance appraisal practices and management values among foreign and domestic firms in India”, The International Journal of Human Resource Management, Volume 11, Issue 1, pp.60-89.
[20]. Vlasis Stathakopoulos, (1997) “Effects of performance appraisal systems on marketing managers”, Journal of Marketing Management, Vol.13, pp.835-852.

A. Jain, A. M. Hyde, B. Sharma, "360 Degree Performance Appraisals of Students: a Demographic Study", International Journal of Computer Sciences and Engineering, Vol.06, Issue.09, pp.8-14, 2018.

The opening up of branded apparel outlets, shopping malls are increasing all over the country. The change in the lifestyle of the Indian consumers, rise in the working class, increase in disposable incomes, dual career families, fast urbanization, education, media and information, and many other economic and social changes offer a wide range of opportunities, and contribute in accelerating the pace of growth in the business. The apparel retailing in India consists of 95 percentages of total sales in department stores, 70 percentage in hypermarkets such as Big Bazaar, Spencer’s Retail etc. The apparel fashion retail brands have been uplifting the business and economy in India very fast. The apparel industry is one of the extreme significant sectors of the India in terms of generating revenue, investment, and trade and job creation. Apparel industry has remarkable product variety, short product life cycles, volatile and changeable demand, long and stiff distribution network. Transitional shift can be seen in the apparel industry with time. The enhanced demand of branded apparel is driving retailers to plan stand-alone stores. Therefore, focus of the research was to study buying behavior of customers towards branded clothes. For the study sample of 130 respondents were considered and factor analysis was applied on primary collected data. In the study, based on primary data six factors were identified towards buy behavior of branded clothes i.e. Affordability, Brand Loyalty, Reliability, Quality and Status.

Buying Behavior, customers, , Branded Apparel, Brand Loyalty, Apparel industry

[1] D. A. Aaker,“ Managing Brand Equity”, Macmillan, New York, 1991.
[2] J. L., Aaker, “The Malleable Self: The Role of self-Expression In Persuasion”, Journal of Marketing Research, Vol. 36 Issue 1, pp. 45-57, 1999.
[3] J.P., Acosta, “Women Of Generous Proportions: An Empirical Study Of Full Figured Brand The Consumer Bonding Experience”, Academy of Marketing Studies Journal, Volume16, 2012.
[4] T., Ambler, “Need-to-Know-Marketing”, Century Business,London, 1992.
[5] G. Atwal, and S. Khan, “Western Fashion Brands Miss Mark with Indian Trendsetters”, Admap, Vol. 5, Issue 1, pp.54-55, 2009.
[6] K. Chan, “Young Consumers And Perception Of Brands In Hong Kong: A Qualitative Study”, Journal of Product and Brand Management, Vol. 15 Issue 7, pp.416-426, 2009.
[7] B. M. Fennis, and T. H. Pruyn, “You Are What You Wear: Brand Personality Influences On Consumer Impression Formation”, Journal of Business Research, Vol. 60, pp. 634-639, 2006.
[8] I.J. Grant and G. R. Stephen, “Buying Behaviour Of "Tweenage" Girls And Key Societal Communicating Factors Influencing Their Purchasing Of Fashion Clothing”, Journal of Fashion Marketing and Management, Vol. 9 Issue 4, pp. 450-467, 2005.
[9] Y. Hemantha, “Indian Consumer’s Perception of Spanish Fashion Brand Zara, Advances In Management”, Vol. 5 Issue 4, 2012.
[10] V. Jain, S. Pingle and A. Daswani, “Understanding Indians Purchase Behaviour Process: Luxury Apparel Sector, Metamorphosis, Vol. 11 Issue 1, 2012.
[11] M. Jalalkamali and D. Nikbin, “The Effects of Motivation on Purchase Decision. Interdisciplinary Journal of Contemporary Research in Business”, Vol. 2 Issue 8, pp.234-245, 2010.
[12] K.L. Keller, “Building, Measuring and Managing Brand Equity”, Pearson Education, Singapore, Second Edition.
[13] A., Khare, and S. Rakesh, “Predictors Of Fashion Clothing Involvement Among Indian Youth, received (in revised form)”, Journal of Targeting, Measurement and Analysis for Marketing Vol. 18, Issue 3/4,pp. 209-220, 2010.
[14] A. Lalitha, J. Ravikumar, and K. Padmavali, “Brand preference of Men Wear”, Indian Journal of Marketing, Vol. 38 Issue 10, pp33-36, 2008.
[15] P., Mittal, S. Aggarwal, and A. Khanna, “Dynamics of Female Buying Behavior: A study of Branded Apparels in India”, “International Journal of Marketing Studies, Vol.4, Issue 4, 2012.
[16] M. Mooij, “Global Marketing And Advertising: Understanding Cultural Paradoxes”,SAGE Publications, London, 1998.
[17] N. Rajput, S. Kesharwani, and A. Khanna, (2012). “Dynamics of Female Buying Behaviour: A Study of Branded Apparels in India”, International Journal of Marketing Studies; Vol. 4, Issue 4, 2012.
[18] H. A. Riaz, “Impact of Brand Image on Consumer Buying Behavior in Clothing Sector: A Comparative Study between Males and Females of Central Punjab (Lahore) and Southern Punjab (Multan)”, Kuwait Chapter of the Arabian Journal of Business and Management Review Vol. 4 Issue 9, pp.24-35, 2015.
[19] P. Shukla, “Impact of Interpersonal Influences, Brand Origin and Brand Image on Luxury Purchase Intentions: Measuring Interfunctional Interactions and a Crossnational Comparison”, Journal of World Business, Vol. 46, Issue 2, pp. 242-252, 2011.
[20] A. Singhal, “Indian Textile & Apparel Industry: Brightest Future Ever”, 2010 (September 3, 2010), (http://www.alokind.com/Downloads/IndianTextile&Apparel Industry-Brightest Future ever-Arvind Singhal-September 2010.pdf, http://www.technopak.com/).
[21] A.P. Verma, A.P. and K. Tiwari, “A Study On Consumer’s Perception About Branded Clothing Store And Merchandise Levis Stores & Koutons Store In India” Project of Siva Sivani Institute of Management, Secunderabad.
[22] Apparel/Textile Industry in India - 07_chapter1: Introduction (http://shodhganga.inflibnet.ac.in:8080/jspui/bitstream/10603/63814/7/07_chapter1.pdf)
[23] N. Rajput, S. Kesharwani and A. Khanna, “Dynamics of Female Buying Behaviour: A Study of Branded Apparels in India “, International Journal of Marketing Studies, Vol. 4 Issue 4, 2012 (http://www.ccsenet.org/journal/index.php/ijms/article/view/19229).
[24] K. Chan, ‘Young Consumers and Perception of Brands in Hong Kong: A Qualitative Study”, Journal of Product and Brand Management, Vol. 15, Issue 7, pp 416-426, 2006 (http://www.emeraldinsight.com/doi/abs/10.1108/10610420610712793).
[25] Y. Hemantha, "Indian Consumer’s Perception of Spanish Fashion Brand Zara," Advances In Management, Advances in Management, Vol. 5, Issue 4, 2012 (April), (https://ideas.repec.org/a/mgn/journl/v5y2012i4a8.html).
[26] J. P. Acosta, “Women of Generous Proportions: An Empirical Study of Full-Figured Brands and the Consumer Bonding Experience”, Academy of Marketing Studies Journal, Vol. 16, Issue 2, 2012, pp97+(https://www.questia.com/ library/journal/1G1-289620960/ women-of-generous-proportions-an-empirical-study).
[27] V. Simpson, “India’s Textile and Apparel Industry: Growth Potential and Trade Investment Opportunities” Director, Office of Industries , U.S International Trade Commission , March 2001.

B.Sharma, A. M. Hyde, M. Tharani, "Customers Buying Behaviour on Branded Apparels", International Journal of Computer Sciences and Engineering, Vol.06, Issue.09, pp.15-19, 2018.

The paper unfolds the dearth and bottlenecks of microfinancemicro credit facilities to women in Rajasthan. The study focuses on the financial literacy among women in rural area as compared to urban women. The contribution in GDP of rural women is exorbitant which indicates potential growth but literature shows lack of proper financial support to women has affected their contribution in GDP and has led to lower contribution in the economic growth of rural population in Rajasthan. The Paper focuses on the level of financial literacy among the rural woman of Rajasthan.

Financial literacy, financial inclusion,Women empowerment

[1] Yallapragada, Ram Mohan R; Bhuiyan, Mohammad (2011). Journal of Applied Business Research; Laramie. 27 (6) :117-122.
[2] Sibi,M. S. & Ananth, A. A. (2017). Banking inclusion-A gateway to financial inclusion. Sumedha Journal of Management, 6(1), 4-19.
[3] Visa, Financial Literacy Survey, Indians among least financially literate people globally, Firstpost.com, December 2014.
[4] Williams, Colin C; Gurtoo, Anjula (2011). International Journal of Gender and Entrepreneurship; Bingley. 3 (1) :6-22.
[5] Adegoke, Y. (2003). It takes an entrepreneur to catch an entrepreneur. FT. Com, 1. Retrieved from https://search.proquest.com/docview/228815595?accountid=174204
[6] Singh, C., & Kumar, R. (2017). Financial literacy among women: India scenario. Universal Journal of Accounting and Finance 5(2): 46-53. DOI: 10.13189/ujaf.2017.050202.
[7] Lusardi,A(2008), `financial literacy: An essential tool for informed consumer choice?`, NBER, Working Paper 14084.
[8] Rangarajan Committee report on Financial Inclusion 2018. Retrieved on August 11, 2018 from https://www.sidbi.in/files/Rangarajan-Commitee-report-on-Financial-Inclusion.pdf.
[9] Chakrabarty, K. C. (2013). Financial Inclusion in India—Journey So Far and Way Forward. Keynote Address at the Finance Inclusion Conclave.
[10] Agarwal, T. (2016). An analysis of the twin pillars of the banking in India: Organised by CNBC TV, 18.

B. Arora, S. Sharma, M. S. Pahwa, "Empowering Women Through Financial Literacy in Rajasthan", International Journal of Computer Sciences and Engineering, Vol.06, Issue.09, pp.20-22, 2018.

As a result of histrionic increase in global environmental cognizance, the concept of green marketing has emerged as a buzzword over the last decade. In modern businesses, sustainability has become an effective marketing tool and sustainable living brands are growing extraordinarily faster than those of other business. The new green innovations in marketing mix, like eco-friendly products, green logistics, etc. empowers them to access new markets, augment their market shares, and ultimately increase profits. Just as we have 4Ps i.e. product, prices, place and promotion in marketing, we have 4Gs in green marketing too, but they are bolstered by sustainability as vision. The paper highlights current green marketing mix strategies used by businesses to compete in the market and aims to report the findings of review of literature in green marketing domain and propose a green marketing mix model to attain sustainability. This exploratory research paper also discusses consequent implications for marketers in designing their sustainable marketing strategies.

Green Marketing, Sustainability, Marketing mix, eco-friendly, 4Ps.

[1] Christina W. Y. Wong, C. Y.-i. (2013, march). Green Service Practices: Performance Implications and the Role of Environmental Management Systems. INFORMS. doi:10.1287/serv.1120.0037
[2] Hermelin, B. (2016). Green Services Development: Aspects of Local Policy and Cross-Sector Interactions. In S. P. Jones A., Services and the Green Economy (pp. 25-49). London: Palgrave Macmillan. doi:https://doi.org/10.1057/978-1-137-52710-3_2
[3] Joseph & korlekar, R. (2012). Green Marketing Practices- An Indian Prespective. Unity CSR Foundation Magzine, 2(2), 12-15.
[4] Kirgiz, A. C. (2016). Green Marketing: A Case Study of the Sub-Industry in Turkey. doi: 10.1057/9781137535894.0009.
[5] Ngai, T.‐Y. C.‐H. (2016, june 10). Green Service: Construct Development and Measurement Validation. Production and operations management, 432-457. doi:https://doi.org/10.1111/poms.12407
[6]Nielsen. (2014). Global Survey on Corporate Social Responsibility, . doi:https://www.sustainablebrands.com/news_and_views/stakeholder_trends_insights/aarthi_rayapura/new_nielsen_study_says_consumers_are_read
[7]Nike News. (2018, may). Retrieved from www.nike.com: https://news.nike.com/news/sustainable-innovation-air-bag-manufacture
[8]Shikha Tripathi, D. T. (2016). Is Green Marketing really a Miraculous Gizmo in the Hands of Green Marketing. International Journal of Scientific Research in Science, Engineering and Technology, 2(5), 103-106. Retrieved from http://ijsrset.com/paper/1871.pdf
[9]Sourabh, B. (2011, nov). Consumer Attitude Towards Green Marketing in India. The IUP Journal of Marketing Management, 10, 62-71. Retrieved from https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2117810
[10]Tariq, D. N. (2018). “A study of Consumer Awareness towards greenmarketing with reference to electronic goods in Pune city. Mahratta chamber of commerce, Industries and agriculture, (pp. 60-65). pune(India). Retrieved from http://proceeding.conferenceworld.in/ICRDSHM/9.pdf

M. Goyal, M. S. Pahwa, "Green Marketing Mix: A Model towards Sustainability", International Journal of Computer Sciences and Engineering, Vol.06, Issue.09, pp.23-27, 2018.

We have seen lots of study revealing that marketers are focusing more and more on branding of the product. They believe in the fact that a product when become brand easily persuades customers towards the ultimate product. Branding decisions does not work in isolation. Integrated marketing communication has a deep impact in the mind of customers while selecting a branded product. The Present study investigates consumer behaviour towards branded sunglasses and to ascertain the brand of sunglasses most preferred by students of Indore city. In this primary data is collected with the help of structured questionnaire based on scale proposed by Strizhakova, Couter and Price (2008) administered to 130 student’s respondents in Indore city. The secondary information has been collected from the several published sources such as Journals, e- newspapers and websites. These were helpful for interpretation of the primary data into a sequential order and put them in a systematic way to get the desired output. This study is focused on understanding the perception of customer in the selection of sunglasses for personal purposes with special reference to brand consciousness and to identify the factors that are influencing customer-buying decisions of branded sunglasses. The present study has tested the hypothesis to find a significant difference in the opinion of respondents on the brand selection in respect of their demographic factors. Because of the study, it has been identified that quality, and social association plays a significant role in affecting the brand selection of sunglasses where price has very little effect. This study is useful for researchers who want to conduct further studies in the related field of study and the outcome will help industry people to understand the consumer behaviour for better future prospects.

Brand Preference, Branded vs Unbranded. Sunglasses

[1]. Batra, R., Lenk, P. and Wedel, M. (2010), “Brand extension strategy planning: empirical estimation of brand-category personality fit and atypicality”, Journal of Marketing Research, Vol. 47 No. 2, pp. 335-347.
[2]. BBDO Worldwide (1988), focus: A world of brand parity. New York: BBDO
[3]. Bearden, W. O., & Rose, R. L. (1990). Attention to Social Comparison Information: An Individual Difference Factor Affecting Consumer Conformity. Journal of Consumer Research, 16(4), 461-471.
[4]. Biplab, S. B. (1998), Hand Book of Marketing Management, Himalaya Publishing House.
[5]. Carrrigan, M., Attalla."The myth of the ethical consumer do ethics matter in purchase behavior?”, Journal of consumer marketing Vol. 18, Issue 7, pp. 560-578, (2001).
[6]. Cottarelli, V., A.C. Puccetti& P.E. Saporito. 1986. OsservazionisulgenerePsammopsyllus (Copepoda, Harpacticoida, Cylindropsyllidae) e descrizione di trenuove specie. BollettinodelMuseo Civico di StoriaNaturale di Verona 11:1-29, figs. 1-8. (1984).
[7]. D. A. Aaker, Managing Brand Equity: Capitalizing on the Value of a Brand Name, New York, NY: Free Press, 1991.
[8]. Ellis, A.W., Holmes, S.J. and Wright, R.L. (2010), “Age of acquisition and the recognition of brand names: on the importance of being early”, Journal of Consumer Psychology, Vol. 20 No. 1, pp. 43-52.
[9]. Farandos, N. M., Yetisen, A. K., Monteiro, M. J., Lowe, C. R., & Yun, S. H. (2015). Contact lens sensors in ocular diagnostics. Advanced healthcare materials, 4(6), 792-810.
[10]. Fornell, C., S. Mithas, and F.V. Morgeson III (2009). "The Economic and Statistical Significance of Stock Returns on Customer Satisfaction," Marketing Science, 28(5), 820825.
[11]. Fornell, C., S. Mithas, F.V. Morgeson III, and M.S. Krishnan (2006). “Customer Satisfaction and Stock Prices: High Returns, Low Risk,” Journal of Marketing, 70(1), 3−14.
[12]. Harvinder, & Dharamveer. (2011). Rebranding – A boon to Survive. Indian Journal of Marketing,41(6), 55-60.
[13]. Kamalaveni. D., Kalaiselvi, S. And Rajalakshmi, S. (2008). Brand Loyalty of Women consumers with respect to FMCGs. Indian Journal of Marketing, 38(9), PP. 4450.
[14]. Kathuria, Mohan L.; Gill P. British Food Journal 115.9 (2013): 1255-1280.
[15]. Kohli, chiranjeev and mrugankthakor (1997),“Branding Consumer Goods: Insights form Theory and Practice”, Journal of Coonsumer Marketing, 14 (3), 206-219.
[16]. Lalitha. A., Ravikumar, J.andPadmavali, K. (2008). Brand preference of Men Wear. Indian Journal of Marketing, 38(10), pp.3336
[17]. Martensen and L. Grønholdt, "Understanding and modeling brand equity," Asian Journal on Quality, vol. 4, iss. 2, pp.73-100, 2003.
[18]. Md. Mazedul Islam (et. al.). (2014). Customer Perceptions in Buying Decision towards Branded Bangladeshi Local Apparel Products. European Scientific Journal, 10(7).
[19]. Mills, Juline E., University of North Texas, Pro Quest Dissertations Publishing, (2000). 1402136.
[20]. Mishra, Sita (2009). “New Retail Models in India: Strategic Perspective Analysis”, Journal of Marketing and Communication, Dec. 2008, Vol 4, No.2, pp. 3947.
[21]. Mitchell, V. And Walsh, G. (2004). Gender differences in German consumer decision making styles. Journal of Consumer Behaviour, 3(4), 331346
[22]. Musante, M.D. (2000), “The impact of brand alliances on brand image and favorability perceptions”, doctoral dissertations, Amherst.
[23]. Nandamuri, Prabhakar P., Gowthami, Ch. IUP Journal of Marketing Management 11.3 (Aug 2012): 48-63.
[24]. P. Kotler, Marketing Management: Analysis, Planning, Implementation and Control, 3rd ed. Prentice Hall International, 1997.
[25]. Pathak. S.V. and Aditya P. Tripathi., (2009). Consumer shopping behaviour among Modern Retail Formats: A Study of Delhi & NCR. Indian Journal of Marketing, 39(2), PP. 312.
[26]. R. E. Rios and H. E. Riquelme, "Brand equity for online companies”, Marketing Intelligence & Planning, vol. 26, iss. 7, pp. 719-742, 2008.
[27]. Rajput, N., Kesharwani, S., Khanna, A. International Journal of Marketing Studies 4.2(Apr 2012): 111-120.
[28]. Riley, C., & Chalmers, R. L. (2005). Survey of contact lens-wearing habits and attitudes toward methods of refractive correction: 2002 versus 2004. Optometry and Vision Science, 82(6), 555-561.
[29]. Rosen, E. (1956). The invention of eyeglasses. Journal of the history of medicine and allied sciences, 11(1), 13-46.
[30]. Saporito, S.M., R.P. Cunningham 1988. Nucleotide sequence of the info gene of Escherichia coli K-12. J.Bacteriol. 170:5141-5145
[31]. Shainesh, (2004). Understanding buying behaviour, International Journal of Technology Management, Vol 28 issue 1, pp 118 – 127.
[32]. Sherlaker. S.A.(1995). Marketing Management, Himalaya Publishing House, Bombay, and 1st Edition.
[33]. Simintiras, (1997). Prepurchase satisfaction and first time buying behavior, European Journal of Marketing, Vol. 31 issue 11/12, pp 737–872.
[34]. Simintiras, (1997). Prepurchase satisfaction and first time buying behavior, European Journal of Marketing, Vol. 31 issue 11/12, pp 737–872.
[35]. Sumathi. S. (2003). Marketing Research and Consumer Behavior, Vikas Publishing House, 1stEdition.
[36]. Vani. et. al. (2011). Consumer Buying Behavior: Model for Tooth Pastes. Indian Journal of Marketing, 41(10), 57-67.
[37]. Washburn, J.H., Till, B.D. and Priluck, R. (2000), “Co-branding: brand equity and trial effects”, journal of Consumer Marketing, Vol. 17 No. pp. 591-604.

P. Jain, A. Loya, S. Ubeja, S. Acharya, V. Tiwari , "A Study on Consumer Behaviour towards Branded Sunglasses amongst the Students of Indore City", International Journal of Computer Sciences and Engineering, Vol.06, Issue.09, pp.28-33, 2018.

Literature Survey Work life balance in entrepreneurship is a very popular amongst the researchers in almost everywhere in the world. Over the years many studies have been done and many articles were published covering various issues and aspects of Women Entrepreneurship. Studies show that there are a lot of trait that work as a push or pull factor for women to become entrepreneurs. This study discusses several aspects of work life balance in women entrepreneurs based on the findings of some already published articles on this matter on certain selected aspects. An attempt has been made to understand and identify the factors which may influence various aspects of affecting entrepreneurial skills of women. At the beginning of this research paper, the meaning of the analyzed in light of several research works. In the next section literature review is done on the factors that are important for creating the balance between the personal and professional life of women entrepreneurs. Besides, this paper also entails the summary and analysis of the findings of all these literatures followed by some new avenues for further research on such issues.

Work life balance, Women entrepreneurs, Entrepreneurship, Push and pull factors

[1]. Downes, C., & Koekemoer, E., “Work–life balance policies: Challenges and benefits associated with implementing flexitime”, SA Journal of Human Resource Management/SA Tydskrif vir Menslikehulpbronbestuur, 9(1), Art. #382, 13 pages, 2011.
[2]. Golden, Lonnie and Altman, Morris, Flexible Work Scheduling as an Innovation: A Behavioral Economic Approach, 2007.
[3]. Holly, Sarah and Mohnen, Alwine, “Impact of Working Hours on Work-Life Balance”, SOEP paper No. 465. 2012.
[4]. Hossain, Dewan Mahboob, “A Literature Survey on Entrepreneurs and Entrepreneurship in Bangladesh”, Southeast University Journal of Business Studies, Vol. II, No.1, January-June 2006.
[5]. Joanne Duberley and Marylyn Carrigan, “The career identities of ‘mumpreneurs’: Women’s experiences of combining enterprise and motherhood”, International Small Business Journal 31(6) 629-65. 2012
[6]. Kumar, Mohan, “Work Life Balance in India - An Innovative Approach”, Assistant Professor, Department of Management Studies, Adithya Institute of Technology, Coimbatore - 107 , 2011.
[7]. Lewis P, Simpson R., “Mumpreneurs: Revealing the Post-feminist Entrepreneur”, Revealing and Concealing Gender. Palgrave Macmillan, London. ISBN 978-0-230-28557-6, 2010.
[8]. Mindy S. Baumgartner and David E. Schneider, “Perceptions of Women in Management: A Thematic Analysis of Razing the Glass Ceiling”, Journal of Career Development, Curators of the University of Missouri, 37(2) 559-576, , 2010
[9]. Sarah Catherine Davidson, “Women in Orthodontics and Work-Family Balance: Challenges and Strategies”, University of Alberta, 2010.
[10]. Smith, Katherine Taken, “Work-Life Balance Perspectives of Future Marketing Professionals”, Services Marketing Quarterly, Vol. 31, No. 4, pp. 434-447, 2010.

D.K. Channa, "Work Life Balance of Women Entrepreneurs - A Literature Survey", International Journal of Computer Sciences and Engineering, Vol.06, Issue.09, pp.34-37, 2018.

Today our world has become fast moving world. In the race of life we are losing a lot and gaining less with reference to overall growth from human perspective. Given this the work life balance has destructed like anything. However, in case of people with comparatively low level of income it has become worsen. Comparatively, the work life balance of people in organized sector is better than people in unorganized sector given no legislative and regulatory support in many ways. Having a look at various sectors and subsectors in our economy and specially unorganized sector in general and trucking sector in particular, the work life balance of its stake holders especially drivers, cleaners etc., is highly imbalance given the nature of the trucking industry and the way it functions in current context. As we are aware of the fact that the disturbance in work life balance affects the productivity of the stakeholders very negatively, the contribution of particular sector in economy with reference to output is less than the actual potential of particular sector. Moreover, trucking sector is one of the sector where the work life balance of its stakeholders, especially drivers and cleaners is highly imbalance due to the way trucking industry operates or functions currently despite the fact that it accounts for almost 65 percent of all the freight moved in the country along with having highest share in GDP from transportation sector. It is also said that a small inefficiency can translate into extensive national under-delivery and a small improvement can achieve the reverse, especially in case of trucking industry. Thus in this paper an attempt has been made to understand the nature of trucking industry in India with reference to nature of operations and try to analyze the situation relating to work life balance of drivers and cleaners. Also, an attempt is being made to analyze issue disturbing the work life work life balance and find out possible solutions in general and via regulation and legislative measures in particular.

Trucking Industry, Work Life Balance, GDP

[1] Asian Institute of Transport Development,. (1999). Trucking operations in India. Ministry of Surface Transport, Government of India.
[2] Central Institute of Road Transport,. (1994). Road Goods Transport in India – A Study of its Structure and Organization. Pune: Central Institute of Road Transport (CIRT).
[3] Government of India,. (1980). Report of the National Transport Policy Committee. New Delhi: Planning Commission, Government of India.
[4] Government of India,. (2002). Vision 2020 Transport. New Delhi: Planning Commission, Government of India.
[5] National Council of Applied Economic Research,. (1979). Road Transport Industry. New Delhi: National Council of Applied Economic Research (NCAER).
[6] Sriraman, et al,. (2006). Competition Issues in the Road Goods Transport Industry in India with special reference to The Mumbai Metropolitan Region. New Delhi: Competition Commission of India (CCI).
[7] Sriraman, et al,. (1998). Report of the Sub-Committee on Financing, Taxation, Fares, Freight and Insurance submitted to the steering Committee on Trucking Operations in India. New Delhi: Asian Institute of Transport Development (AITD).
[8] TCI and IIMC,. (2012). Operational Efficiency of Freight Transportation by Road in India- A Joint Study by Transportation Corporation of India(TCI) and Indian Institute of Management, Calcutta(IIMC).
[9] UN Mission,. (1993). Transport Sector Needs Assessment in India. New York: United Nations Development Programme (UNDP).
[10] World Bank,. (2005). Road Transport Service Efficiency Study. Mimeograph. Washington D.C: World Bank.
[11] Working Group Report on Road Transport, Eleventh Five Year Plan, Government of India.
[12] Working Group Report on Road Transport, Twelfth Five Year Plan, Government of India.
[13] Wanke.P. (2013). Evaluating efficiency in Brazilian Trucking Industry. v.23, n.3. Retrieved from http://dx.doi.org/10.1590/S0103-65132012005000088
[14] Gibney, L. et al. (2003). Behavioral risk factors for STD/HIV transmission in Bangladesh Trucking Industry: The Journal of Social Science and Medicine, v.56, issue 7, p.1411-1424. https://doi.org/10.1016/S0277-9536(02)00138-7
[15] Mayhew,C.;Quinlan, M. (2006). Economic pressure, multi‐tiered subcontracting and occupational health and safety in Australian long‐haul trucking, Employee Relations, Vol. 28 Issue: 3, pp.212-229. https://doi.org/10.1108/01425450610661216
[16] Raghuram, G., & Shah, J. (2004, August). Roadmap for Logistics Excellence: Need to Break the Unholy Equilibrium. Indian Institute of Management, Ahmadabad. Retrieved December 15, 2015, from http://vslir.iimahd.ernet.in:8080/xmlui/bitstream/handle/123456789/792/WP%202004 _1837.pdf?sequence=1

Akanksha Singh, Mahendra Parihar, "Analysis of Issues Relating to Work Life Balance in Trucking Operation: A Human Resource Perspective", International Journal of Computer Sciences and Engineering, Vol.06, Issue.09, pp.38-41, 2018.

Neuromarketing, as a scientific discipline in the field of marketing research, represents an implementation of neuroscientific methods, with a purpose of a better understanding of human behavior. This paper aimed at identifying the influence of visuals (what one see) on consumer preference in 3 star and above rating restaurants in Indore (Madhya Pradesh). The purpose of this study is to understand the current characteristic of visuals that is used in restaurants. It also seeks to understand the role of visuals to shape up consumer preference in restaurant industry. A sample of 100 consumers was taken who usually visited multi cuisine restaurants in Indore. Data was collected through a well-structured questionnaire and analyzed through SEM (structure equation modeling). This study will propose important implication for practitioners and academicians.

Visuals, ConsumerPreference

[1]. Azeem, M.A., Venkat R.T. (2000). Influence of Senses on In-store Customer Experience: A Study on Multi-Sensorial Marketing in Coffee Bars at Hyderabad. Journal of Marketing Trends, 1(2), 44-54.
[2]. Baker, J. (1987). The Role of the Environment in Marketing Services: The Consumer Perspective. The Services Challenge, Integrating for Competitive Advantage, 79-84.
[3]. Bitner, M.J. (1992). Servicescapes: The impact of physical surroundings on customers and employees. Journal of Marketing, 56, 57-71.
[4]. Batema, C., (2011). Five senses theme idea.www.ehow.com/info-8074071-five-senses-theme-idea.html.
[5]. Cronje, J.J. (2007). Assessing the Relative Efficiency Management of South African Banks. Management Dynamics Journal, 16(4), 11-23.
[6]. Donovan, R.J., Rossiter, J.R., and Nesdale, A. (1994). Store atmosphere and purchasing behavior. Journal of Retailing, 70(3), 283-294.
[7]. Kotler, P. (1973). Buying is marketing too! Journal of Marketing, 37(1), 54-67.
[8]. Kolter, P. (1973). Atmospherics as a marketing tool. Journal of Retailing, 49(4), 48-64.
[9]. Kang, E., Boger, C., Back, J. and Madera, J. (2010). The Impact of Sensory Environments on Spagoers’ Emotion and Behavioral Intention. Conrad N. Hilton College of Hotel and Restaurant Management University of Houston, Houston, TX
[10]. Lefebvre, D., (2010). Multi sensory branding improves customer retention”. Executive Vice President of Marketing, Specialty Print Communications. Printing industries of America: the magazine.
[11]. Lindstrom, M. (2005). BRAND sense Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound. New York: Free P.
[12]. Ryu, K., and Jang, S.C. (2007). The effect of environmental perceptions on behavioural intentions through emotions: The case of upscale restaurants. Journal of Hospitality and Tourism Research, 31(1), 56-72.
[13]. Schmitt, B.H. (1999).Experiential marketing: how to get customers to sense, feel, think, act, and relate to your company and brands. New York, N.Y.: Free Press.
[14]. Schmitt, B.H. and Rogers, D.L.M (2008) (eds.) Handbook on Brand and Experience Management. Cheltenham, UK and Northampton, MA: Edward Elgar.
[15]. Skandrani, H., Mouelhi, N.B.D. and Malek, F., (2011).Effect of store atmospherics on employees’ reactions. International Journal of Retail and Distribution Management, 39(1),51-67.
[16]. Stroebele, N., and De Castro, J.M. (2004).Effect of Ambience on Food Intake and Food Choice.Nutrition, 20, 821-838.
[17]. Sulaiman, S., Haron, M., Chik, C. and Sumarjan, N. (2012). Consumer’s perception on hotel’s website from sensory marketing perspectives. 3rd international conference on business and economic research (3rd icber 2012) proceeding 12-13 march 2012.golden flower hotel, bandung, indonesia isbn: 978-967-5705-05-2.WEBSITE: www.internationalconference.com.my
[18]. Turley, L.W. and Milliman, R.E. (2000). Atmospheric effects on shopping behavior: a review of the experimental evidence. Journal of Business Research, 49(2), 193-211.
[19]. Xu, J.B., and Chan, A., (2010). A conceptual framework of hotel experience and customer based brand equity. International Journal of Contemporary Hospitality Management, 22(2), 174-193.

A. Neema, I. Bapna, "Influence of Visuals on Consumer preference in Restaurants: Structure Equation Modelling Analysis", International Journal of Computer Sciences and Engineering, Vol.06, Issue.09, pp.42-45, 2018.

The worldwide proliferation of internet has propounded the new edge system of electronic payments which is one of the revolutions in economic system. This has replaced the cash economy to plastic card or cloud economy and then transformed to virtual payment system. Today one cannot imagine life without use of internet and mobiles which has virtually kept the banks in the pockets of the general public. The recent demonetization has proved to be a catalyst in increasing the online transactions; thereby the term financial inclusion has gained terrific momentum in recent past. The reforms in information technology along with economic revolution has paved the growth of online payment systems like plastic card, net banking which offer a variety of services to the customers. There have been upward trends in the entire e-payment mode than physical transaction for last two years. This paper studies the issues influencing the acceptance of digital payment system in general. The paper is based on primary sources i.e. questionnaire and data was collected by using judgmental sampling, multiple regression used to conclude the outcome of the data. The findings of the study depicts that four independent variables namely security system, government regulations, convenience, productivity & flexibility were significantly associated with consumer’s intention towards using digital payment mode than technical know-how and internet access. Thus, it can be construed that these variables may pave the way for new age payment system.

Net banking, digital payment, internet cloud, perceived usefulness

[1] Gholami, & et. al, “Factors Affecting e-Payment Adoption in Nigeria”, Journal of Electronic Commerce in Organization, Vol. 8, Issue. 4, pp.51-67, 2010.
[2] H. Fang, Mykytyn, P. Peter, “Decision Factors for the Adoption of an Online Payment System by Customers”, International Journal of E- Business Research, Vol. 3, Issue. 4, pp.1-32, 2007.
[3] H. Echo, F. Cheng, “Online Security Cues and E-Payment Continuance Intention”, International Journal of E- Entrepreneurship and Innovation; Vol. 3, No.1, pp.42-58, 2012.
[4] Kumar, Naresh & et.al, “Determinant of Customers’ Perception towards RTGS and NEFT Services”, Asian Journal of Research in Banking and Finance, Vol.4, No.9, pp.253, 2014.
[5] D. Raman, “The E-Payment System”, E-Business, Vol. 7, No. 5, pp. 35-41, 2007.
[6] M. Singh, and R. Kaushal, “Factor Analysis Approach to Customers Assessment of Electronic Payment and Clearing System in Indian Banking Sector”, Journal of Information Technology, ICFAI University Press, Vol. 5, Issue. 1, pp.55, 2012.
[7] S. Sudhagar, “A Study on Perception and Awareness on Credit Cards among Bank Customers in Krishnagiri District”, IOSR Journal of Business and Management (IOSRJBM), Volume 2, Issue. 3, pp.14-23, 2012.
[8] Tella & Adeyinka, “Determinants of E-Payment System Success: A User’s Satisfaction Perspective”, International Journal of E- Entrepreneurship, Vol. 5, Issue. 4, pp. 42-38, 2012.

M. Dadhich, M. S. Pahwa, S. S. Rao, "Factor Influencing to Users’ Acceptance of Digital Payment System", International Journal of Computer Sciences and Engineering, Vol.06, Issue.09, pp.46-50, 2018.