Due to the exponential growth of the Internet, search engines have the complex task of sorting through billions of pages and displaying only the relevant pages for the submitted search data. Google has become an essential link to search the information online. Due to this reason, Search Engine Optimizers should actively learn the techniques that drive visitors to their site. Searching online has become a part of everyday lives of most people. Whether to look for information related to their daily lives, most people have made search engines part of their daily routine. Because of this reason, search engines occupy �a prominent position in the online world�; they have made it easier for the people to find the information among the millions of web pages on the Internet. Due to the large number of websites, search engines have the complex task of sorting through the millions of pages and displaying only the most relevant pages. This Research Paper provides the analysis of Search Engine Optimization techniques that can help to improve the ranking of a website or to get more number of viewers or to increase visibility of a website.

SEO, Search Engine, Search Engine Result Page, Google, Ranking, Keyword

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