In recent era, websites are the ultimate media for getting information, advertisement of organizations, shopping, entertainment, education, as well as social contacts. But a website must possess a high quality to provide success to organizers as well as to satisfy the users. The academicians proposed a lot of website evaluation models which has been designed by taking a variety of approaches and methods. To evaluate the website, one needs knowledge about the diversity in website evaluation approaches and methods to be followed. This paper highlights the ethics involved in the application of prominent website evaluation methods by conducting an in-depth study of reputed research papers from large databases such as IEEE, Springer, ACM and Taylor & Francis publications. Website methods have been classified on the basis of actors involved in the evaluation. Analysis of the usage of these methods in previous website evaluation studies has been accomplished which concludes that the majority of evaluation studies relied upon user based evaluation methods. It is recommended that there should be more orientation towards the automated evaluation methods as it is free from human biasing and can be exercised when the website just completed the design phase to predict the quality of the website. Due to summarization of major website evaluation methods, the paper has massive value for academicians as well as industry readership in the discipline of website evaluation.

Website evaluation, Evaluation methods, Website quality, Website assessment

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