The Internet and mobile usage has increased largely over the last years in India. This causes the trends in online shopping also increasing tremendously. Many e-commerce companies nowadays are conducting analysis of customer’s attitude towards online shopping using various survey techniques to find out the factors influencing the online behaviors. This study emphasis on the behaviors of customers of Bhopal city towards online shopping applications in the market. So, the main objective is to analyses customer’s mindset towards online shopping. For this study an online survey is conducted through Google Form. This survey includes a list of well organized questionnaire and collects the responses through e-mail from 166 respondents of Bhopal City. From this study many interesting and useful information have been discovered which can obviously help to understand the customer’s online shopping attitude and behavior so that e-commerce companies could make better strategies for increasing their online market specially in Bhopal City.

Online Shopping, E-Commerce, E-Survey, Google Form

[1] Report published by India Brand Equity Foundation, URL-http://www.ibef.org/industry/
Ecommerce-presentation. 2017.
[2] M. Mahesh Kumar, Sobha.P.G, “a Study on Consumers’ Attitude towards Online Shopping”, International Conference on "Research avenues in Social Science” Organize by SNGC, Coimbatore- Volume-1, Issue-3, pp.265-276.2016
[3] M. Rifaya Meera, R. Padmaja and R. Mohammed Abubakkar Siddique,”Preference of Customers towards Online Shopping Applications”, Imperial Journal of Interdisciplinary Research (IJIR) - Vol-3, Issue-1, pp.577-582, 2017.
[4] Deepika Bhatia, “Challenges in online shopping (B2C) in India”, International Journal of Scientific & Engineering Research, Volume 4, Issue 4,pp.313-317,2013.
[5] Guo Jun, Noor Ismawati Jaafar, “ A Study on Consumers’ Attitude towards Online Shopping in China”, International Journal of Business and Social Science- Volume 2,Issue 22, pp.122-132,2011.
[6] D. T. Venkatakrishnan,” A Study Of Trends In B2c Online Buying In Coimbatore District”, International Journal of Interdisciplinary Research in Arts and Humanities (IJIRAH)- Volume 2, Issue 2, pp.88-91,2017.
[7] Prashant Singh,” Consumer’s Buying Behaviors towards Online Shopping”, National Monthly Refereed Journal of Research in Commerce & Management- Volume 3, pp.27-34,2014.
[8] Ashish Bhatt,” Consumer Attitude towards Online Shopping in Selected Regions of Gujarat”, Journal of Marketing Management- Volume 2, Issue 2, pp.29-56,2014.
[9] Deepa Bakshi, Vikas Saraf,” a Study of Demographic Factors of Customers in Online Shopping (Special Reference To Bhopal City, Madhya Pradesh, India “international journal of science technology and management-volume 5, Issue 11, pp.230-236, 2016.
[10] G.R.Shalini, K.S.HemaMalini,” A Study Of Online Shopping Consumer Behavior In Chennai “, International Journal of Engineering, Business and Enterprise Applications, Volume 11, Issue 2, pp. 153-157, 2015.
[11] Ishan Arora, Gagandeep Singh, Lokesh Kumar, “Online product review analysis for sentiments”, International journal of computer science and engineering, vol-6, issue-5, pp.1045-1048, may-2018.