Today Cloud computing is not a trend anymore. It has become an important tool for many organisations which helps to outsource their IT, instead from having it in-house. Most of the companies nowadays are deciding for cloud solutions to reduce their costs and overall IT spending. This is a great way to invest more in other initiatives such as customer experience rather than hardware or software. Despite challenges with infrastructure, security and trade policy, India remains a top market for U.S. cloud services exporters due to its large number of consumers with Internet access. India boasts 250 million people with web connected devices; it has already changed both business and everyday life – from consumers who perhaps unknowingly use it to access their favourite music to companies that purposely harness its powerful resources. While much activity and buzz relating to cloud involves its technological capabilities. SMEs usually have bad technological infrastructure. Either they have to resort to buying expensive software designed for large companies or build their own cheap applications that lack functions. This present article describes that the cloud technology is a smart move for any start-up business in India. Cloud offers the flexibility, agility and security required by SMEs at a modest price. The resources that once were limited only to large enterprises are now conveniently accessible as well as affordable. This paper also focuses cloud has the power to fundamentally shift competitive landscapes by providing a new platform for creating and delivering business value and market growth. It has potential to transform internal operations, customer relationships and small industry value chains, security of data protection of the organizations & to develop a new business models that promote sustainable competitive advantage.

Cloud computing (CC), cost effectiveness, Security & trade policy, cloud -based-business, sustainable competitive advantage

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