A robust and secure technique is required to protect multimedia data as it can be easily produced as illegal copies. Digital watermarking is used for Intellectual Property Rights protection and authentication. This paper present the comparative performance analysis of second order IWT-SVD based image watermarking with others technique at different scaling factor to satisfies both imperceptibility and robustness.The experimental results show the effectiveness of proposed image watermarking scheme. Performance of methodology is evaluated using different fidelity parameters like as peak signal noise ratio (PSNR) and normalized correlation coefficient (NCC).

Image Watermarking, Integer Wavelet Transforms, Singular Value Decomposition, Discrete Wavelet Transform, PSNR, NCC

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