In this paper, by comparing various types of testing, a framework was created for an efficient and cost effective testing. For the research, one of the largest digital marketing companies was considered. The company wanted to analyze their business to identify which website is generating more revenue. To analyze the business, the company has developed an analytical tool. To ensure the efficiency of the product and to compete with other analytical tool vendors in the market, they keep enhancing the product and release it frequently. To test these analytical product for frequent releases the company came up with an idea to compare the types of testing and decide the right testing methodology that will give the best output with less turnaround and reduced cost. In this approach four types of testing were considered, them being Priority based, Critical based, Risk based and Resource based testing.

Comparision Testing,Priority Based Testing,Risk Based Testing,Critical Based Testing,Resource Based Testing

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