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Adfence

Sudarshan Reddy1 , M Gowtham2 , Tharun K3 , SK Shareef4 , Gopinath R5

Section:Review Paper, Product Type: Journal Paper
Volume-07 , Issue-14 , Page no. 485-488, May-2019

CrossRef-DOI:   https://doi.org/10.26438/ijcse/v7si14.485488

Online published on May 15, 2019

Copyright © Sudarshan Reddy, M Gowtham, Tharun K, SK Shareef, Gopinath R . This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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IEEE Style Citation: Sudarshan Reddy, M Gowtham, Tharun K, SK Shareef, Gopinath R, “Adfence,” International Journal of Computer Sciences and Engineering, Vol.07, Issue.14, pp.485-488, 2019.

MLA Style Citation: Sudarshan Reddy, M Gowtham, Tharun K, SK Shareef, Gopinath R "Adfence." International Journal of Computer Sciences and Engineering 07.14 (2019): 485-488.

APA Style Citation: Sudarshan Reddy, M Gowtham, Tharun K, SK Shareef, Gopinath R, (2019). Adfence. International Journal of Computer Sciences and Engineering, 07(14), 485-488.

BibTex Style Citation:
@article{Reddy_2019,
author = {Sudarshan Reddy, M Gowtham, Tharun K, SK Shareef, Gopinath R},
title = {Adfence},
journal = {International Journal of Computer Sciences and Engineering},
issue_date = {5 2019},
volume = {07},
Issue = {14},
month = {5},
year = {2019},
issn = {2347-2693},
pages = {485-488},
url = {https://www.ijcseonline.org/full_spl_paper_view.php?paper_id=1181},
doi = {https://doi.org/10.26438/ijcse/v7i14.485488}
publisher = {IJCSE, Indore, INDIA},
}

RIS Style Citation:
TY - JOUR
DO = {https://doi.org/10.26438/ijcse/v7i14.485488}
UR - https://www.ijcseonline.org/full_spl_paper_view.php?paper_id=1181
TI - Adfence
T2 - International Journal of Computer Sciences and Engineering
AU - Sudarshan Reddy, M Gowtham, Tharun K, SK Shareef, Gopinath R
PY - 2019
DA - 2019/05/15
PB - IJCSE, Indore, INDIA
SP - 485-488
IS - 14
VL - 07
SN - 2347-2693
ER -

           

Abstract

AdFence is a location based android application that uses geofence technology for product advertisement. The application is based on the geo-fencing technology to deliver location-based services to the users. The application is basically aimed at advertising using the google maps by creating and setting a geo-fence of certain radius. A user can register a geo-fence (area of advertisement) on the map in the application. The geo-fence is characterized by the events in its entry, exit and inside of geofence section. Whenever a user enters or exits a particular geo-fence a series of event or activity triggers can be alerted to the user via the application. The user as an advertiser must set a geofence of a particular radius on the google map in the application. The geo-fence must be provided with the details of its category (Shopping, Restaurants, Medical etc...). The user as a normal user can discover geo-fences on the map during his free roam. The user is expected to set the preference category of interest to be discovered on the map. Once the user enters a particular geo-fence of a selected category a notification of the details of the advertiser and the services offered is displayed on the application. This project is an attempt to improvise and enhance the advertisement system using the geo-fencing technology. The data generated through the application can also be used to study the various factors affecting the market trends, customer survey, advertisement behaviour and user preferences. It can also be used to predict the change in the market trends and customer-retailer interactions in the future and also come up with the solutions to tackle the ever changing markets. This application can also be utilized in an emergency situation. In case of a disaster, hazard situation or road accident, the privileged user (such as a government or verified personnel) is given an option to signal the event on the map as a beacon signal to notify the people about the situation. This helps people to be aware of their surroundings and act accordingly to the situation they encounter.

Key-Words / Index Term

Geofence, Offers notification, Shops are alerted using GPS

References

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[12]. Sandro Rodriguez Garzon, Bersant Deva Gabriel Pilz, Stefan Medack, “Infrastructure-assisted Geofencing: Proactive Location-based Services with Thin Mobile Clients and Smart Servers,” in 3rd IEEE International Conference on Mobile Cloud Computing, Services, and Engineering, March 2015 ,MobileCloud.2015.31