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CRM with Technology in Banking Industry

R. Sorna Priya1 , M. Sathiya2

Section:Research Paper, Product Type: Journal Paper
Volume-06 , Issue-02 , Page no. 193-196, Mar-2018

CrossRef-DOI:   https://doi.org/10.26438/ijcse/v6si2.193196

Online published on Mar 31, 2018

Copyright © R. Sorna Priya, M. Sathiya . This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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IEEE Style Citation: R. Sorna Priya, M. Sathiya, “CRM with Technology in Banking Industry,” International Journal of Computer Sciences and Engineering, Vol.06, Issue.02, pp.193-196, 2018.

MLA Style Citation: R. Sorna Priya, M. Sathiya "CRM with Technology in Banking Industry." International Journal of Computer Sciences and Engineering 06.02 (2018): 193-196.

APA Style Citation: R. Sorna Priya, M. Sathiya, (2018). CRM with Technology in Banking Industry. International Journal of Computer Sciences and Engineering, 06(02), 193-196.

BibTex Style Citation:
@article{Priya_2018,
author = {R. Sorna Priya, M. Sathiya},
title = {CRM with Technology in Banking Industry},
journal = {International Journal of Computer Sciences and Engineering},
issue_date = {3 2018},
volume = {06},
Issue = {02},
month = {3},
year = {2018},
issn = {2347-2693},
pages = {193-196},
url = {https://www.ijcseonline.org/full_spl_paper_view.php?paper_id=230},
doi = {https://doi.org/10.26438/ijcse/v6i2.193196}
publisher = {IJCSE, Indore, INDIA},
}

RIS Style Citation:
TY - JOUR
DO = {https://doi.org/10.26438/ijcse/v6i2.193196}
UR - https://www.ijcseonline.org/full_spl_paper_view.php?paper_id=230
TI - CRM with Technology in Banking Industry
T2 - International Journal of Computer Sciences and Engineering
AU - R. Sorna Priya, M. Sathiya
PY - 2018
DA - 2018/03/31
PB - IJCSE, Indore, INDIA
SP - 193-196
IS - 02
VL - 06
SN - 2347-2693
ER -

           

Abstract

Customer satisfaction is the primary objective in the banking industry. Unless all the banking needs of the customers are not taken care of adequately by the bank, it is not likely that the bank grow to any extent.1 Customer relations is the process and manner by which a business develops, establishes, and maintains relationships with its customers. Businesses rise and fall through the support of their customer bases. Consequently, it is absolutely essential that you develop effective customer relations.2 In this descriptive research paper, the researcher is involved in giving the best structure of CRM practices in the banking industry and also focused on the technological issues on CRM.

Key-Words / Index Term

CRM, Banking industry

References

[1]. Customer Relationship Management- Antony Lawrence-Himalaya Publishing house-2008
[2]. https://study.com/academy/lesson/customer-relations-definition-lesson-quiz.html
[3]. https://www.mbaknol.com
[4]. Mohd Junaid Ahmad (2017), “Customer Relationship Management in Banking Sector”