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CONSUMERS’ ATTITUDE TOWARDS ONLINE SHOPPING - A STUDY WITH REFERENCE TO TIRUCHIRAPPALLI CITY, TAMILNADU – INDIA

S.Shilpa A. Talreja1 , S. Praveena2

Section:Research Paper, Product Type: Journal Paper
Volume-06 , Issue-02 , Page no. 200-203, Mar-2018

Online published on Mar 31, 2018

Copyright © S.Shilpa A. Talreja, S. Praveena . This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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IEEE Style Citation: S.Shilpa A. Talreja, S. Praveena , “CONSUMERS’ ATTITUDE TOWARDS ONLINE SHOPPING - A STUDY WITH REFERENCE TO TIRUCHIRAPPALLI CITY, TAMILNADU – INDIA,” International Journal of Computer Sciences and Engineering, Vol.06, Issue.02, pp.200-203, 2018.

MLA Style Citation: S.Shilpa A. Talreja, S. Praveena "CONSUMERS’ ATTITUDE TOWARDS ONLINE SHOPPING - A STUDY WITH REFERENCE TO TIRUCHIRAPPALLI CITY, TAMILNADU – INDIA." International Journal of Computer Sciences and Engineering 06.02 (2018): 200-203.

APA Style Citation: S.Shilpa A. Talreja, S. Praveena , (2018). CONSUMERS’ ATTITUDE TOWARDS ONLINE SHOPPING - A STUDY WITH REFERENCE TO TIRUCHIRAPPALLI CITY, TAMILNADU – INDIA. International Journal of Computer Sciences and Engineering, 06(02), 200-203.

BibTex Style Citation:
@article{Talreja_2018,
author = {S.Shilpa A. Talreja, S. Praveena },
title = {CONSUMERS’ ATTITUDE TOWARDS ONLINE SHOPPING - A STUDY WITH REFERENCE TO TIRUCHIRAPPALLI CITY, TAMILNADU – INDIA},
journal = {International Journal of Computer Sciences and Engineering},
issue_date = {3 2018},
volume = {06},
Issue = {02},
month = {3},
year = {2018},
issn = {2347-2693},
pages = {200-203},
url = {https://www.ijcseonline.org/full_spl_paper_view.php?paper_id=232},
publisher = {IJCSE, Indore, INDIA},
}

RIS Style Citation:
TY - JOUR
UR - https://www.ijcseonline.org/full_spl_paper_view.php?paper_id=232
TI - CONSUMERS’ ATTITUDE TOWARDS ONLINE SHOPPING - A STUDY WITH REFERENCE TO TIRUCHIRAPPALLI CITY, TAMILNADU – INDIA
T2 - International Journal of Computer Sciences and Engineering
AU - S.Shilpa A. Talreja, S. Praveena
PY - 2018
DA - 2018/03/31
PB - IJCSE, Indore, INDIA
SP - 200-203
IS - 02
VL - 06
SN - 2347-2693
ER -

           

Abstract

The internet is being developed rapidly since last two decades, and with relevant digital economy driven by information technology also being developed worldwide. After a long term development of internet, which rapidly increased web users and high speed internet connection, and some new technology also developed and used for web developing, firms can now promote and enhance images of products and services through web site. Therefore, detailed product information and improved service attracts more and more people who have changed their consumer behaviour from the traditional mode to rely more on the internet shopping. Today Internet is not only a networking media, but also a transaction medium for consumers at global market in the world, and will become dominant retailers in the future. The most necessary element of e-retail offers a direct interactive channel as well as no time definition, people and place. To shop on Internet becomes an alternative for consumers since it is more comfortable than conventional shopping which is usually attributed with anxious, crowded, traffic jam, limited time, scarce parking space etc. The purpose of this study is to analyze factors affecting online shopping behaviour of consumers that might be one of the most important issues of e-commerce and marketing field. The population of this study consists of online shoppers in Tiruchirappalli City. Respondents were selected from different genders, age groups and occupations having internet shopping experience.

Key-Words / Index Term

Internet shopping, Consumer behaviour, E-commerce, Shopping behaviour, Consumer attitudes, online shopping

References

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