R. Buvaneswari1
, B. Bharathi2
Section:Review Paper, Product Type: Journal Paper
Volume-06 ,
Issue-02 , Page no. 217-221, Mar-2018
Online published on Mar 31, 2018
Copyright © R. Buvaneswari, B. Bharathi . This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
View this paper at
Google Scholar |
DPI Digital Library
- IEEE Citation
- MLA Citation
- APA Citation
- BibTex Citation
- RIS Citation
IEEE Style Citation: R. Buvaneswari, B. Bharathi, “Recent Trends in Internet Marketing,” International Journal of Computer Sciences and Engineering, Vol.06, Issue.02, pp.217-221, 2018.
MLA Style Citation: R. Buvaneswari, B. Bharathi "Recent Trends in Internet Marketing." International Journal of Computer Sciences and Engineering 06.02 (2018): 217-221.
APA Style Citation: R. Buvaneswari, B. Bharathi, (2018). Recent Trends in Internet Marketing. International Journal of Computer Sciences and Engineering, 06(02), 217-221.
BibTex Style Citation:
@article{Buvaneswari_2018,
author = {R. Buvaneswari, B. Bharathi},
title = {Recent Trends in Internet Marketing},
journal = {International Journal of Computer Sciences and Engineering},
issue_date = {3 2018},
volume = {06},
Issue = {02},
month = {3},
year = {2018},
issn = {2347-2693},
pages = {217-221},
url = {https://www.ijcseonline.org/full_spl_paper_view.php?paper_id=236},
publisher = {IJCSE, Indore, INDIA},
}
RIS Style Citation:
TY - JOUR
UR - https://www.ijcseonline.org/full_spl_paper_view.php?paper_id=236
TI - Recent Trends in Internet Marketing
T2 - International Journal of Computer Sciences and Engineering
AU - R. Buvaneswari, B. Bharathi
PY - 2018
DA - 2018/03/31
PB - IJCSE, Indore, INDIA
SP - 217-221
IS - 02
VL - 06
SN - 2347-2693
ER -
Internet marketing is becoming a hot topic in every business sector, and gradually plays a truly important role in any company’s multi-channel marketing strategy. However, how to apply Internet marketing especially how to utilize it to attract more visitors to a certain website is still a big question for a number of advertisers. The thesis mainly covers the acquisition process of Internet marketing after touching upon the basic knowledge of Internet marketing, how the Internet adapts to the marketing mix, as well as companies’ and consumers’ perspectives in pursuing Internet marketing. The two main purposes of this study are to bring a general picture of Internet marketing to its readers and dig into how to drive traffic or attract customers to the Flashgame4fun.com website. The information in the theory part is acquired through many textbooks, articles and websites by using qualitative research method, meanwhile quantitative method is used to collect all important data supporting the case study analysis. The effectiveness of the acquisition process is tested. There is an incredible boost of visits to the website after applying Search engine optimization and link building activities. However, all activities of acquisition process should be combined and implemented continuously to maximize quality visitors.
