S. Kavitha1
, A. Packia Mary2
Section:Research Paper, Product Type: Journal Paper
Volume-06 ,
Issue-02 , Page no. 248-250, Mar-2018
Online published on Mar 31, 2018
Copyright © S. Kavitha, A. Packia Mary . This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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IEEE Style Citation: S. Kavitha, A. Packia Mary, “Consumers Satisfaction and Attitudes towards Online Shopping – A Study,” International Journal of Computer Sciences and Engineering, Vol.06, Issue.02, pp.248-250, 2018.
MLA Style Citation: S. Kavitha, A. Packia Mary "Consumers Satisfaction and Attitudes towards Online Shopping – A Study." International Journal of Computer Sciences and Engineering 06.02 (2018): 248-250.
APA Style Citation: S. Kavitha, A. Packia Mary, (2018). Consumers Satisfaction and Attitudes towards Online Shopping – A Study. International Journal of Computer Sciences and Engineering, 06(02), 248-250.
BibTex Style Citation:
@article{Kavitha_2018,
author = {S. Kavitha, A. Packia Mary},
title = {Consumers Satisfaction and Attitudes towards Online Shopping – A Study},
journal = {International Journal of Computer Sciences and Engineering},
issue_date = {3 2018},
volume = {06},
Issue = {02},
month = {3},
year = {2018},
issn = {2347-2693},
pages = {248-250},
url = {https://www.ijcseonline.org/full_spl_paper_view.php?paper_id=243},
publisher = {IJCSE, Indore, INDIA},
}
RIS Style Citation:
TY - JOUR
UR - https://www.ijcseonline.org/full_spl_paper_view.php?paper_id=243
TI - Consumers Satisfaction and Attitudes towards Online Shopping – A Study
T2 - International Journal of Computer Sciences and Engineering
AU - S. Kavitha, A. Packia Mary
PY - 2018
DA - 2018/03/31
PB - IJCSE, Indore, INDIA
SP - 248-250
IS - 02
VL - 06
SN - 2347-2693
ER -
Customer satisfaction is when products and services meet the expectation of the consumers. It is very important that consumers are content with the products and services provided by the particular website as satisfied customers are likely to be loyal and make repetitive purchases which will increase profitability of that particular e-commerce company. In the present study 50 online shopping customers only. This research online shopping companies based in Pudukkottai town constitutes the sample. Convenience sampling technique is used for collected by administering a structured questionnaire to consumers who use online for shopping. In this research, consumer’s satisfaction and attitudes towards online shopping which is used in this research will be referred in term of outcome by comparing the prior expectation and the perceived performance for each antecedent factor in order to measure the satisfaction of the respondents for each of those factors. Purchasing intention is the outcome of attitude which refers to the customer’s willingness to buy from a particular e-retailer.
Online Shopping, Online business, E-retailing, E-marketing, Consumer’s Satisfaction and Attitude
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[4]. Schaupp L.C. and Bélanger F. (2005),“A conjoint analysis of online consumer satisfaction,” Journal of Electronic Commerce Research, Vol. 6, Pp.95-111.
