S.Revathi 1
, P.Dhanalakshmi 2
Section:Research Paper, Product Type: Journal Paper
Volume-06 ,
Issue-02 , Page no. 270-274, Mar-2018
Online published on Mar 31, 2018
Copyright © S.Revathi, P.Dhanalakshmi . This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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IEEE Style Citation: S.Revathi, P.Dhanalakshmi, “Customer Relationship Management in Four Wheeler Industry with Reference to Tiruchirappalli District,” International Journal of Computer Sciences and Engineering, Vol.06, Issue.02, pp.270-274, 2018.
MLA Style Citation: S.Revathi, P.Dhanalakshmi "Customer Relationship Management in Four Wheeler Industry with Reference to Tiruchirappalli District." International Journal of Computer Sciences and Engineering 06.02 (2018): 270-274.
APA Style Citation: S.Revathi, P.Dhanalakshmi, (2018). Customer Relationship Management in Four Wheeler Industry with Reference to Tiruchirappalli District. International Journal of Computer Sciences and Engineering, 06(02), 270-274.
BibTex Style Citation:
@article{_2018,
author = {S.Revathi, P.Dhanalakshmi},
title = {Customer Relationship Management in Four Wheeler Industry with Reference to Tiruchirappalli District},
journal = {International Journal of Computer Sciences and Engineering},
issue_date = {3 2018},
volume = {06},
Issue = {02},
month = {3},
year = {2018},
issn = {2347-2693},
pages = {270-274},
url = {https://www.ijcseonline.org/full_spl_paper_view.php?paper_id=247},
publisher = {IJCSE, Indore, INDIA},
}
RIS Style Citation:
TY - JOUR
UR - https://www.ijcseonline.org/full_spl_paper_view.php?paper_id=247
TI - Customer Relationship Management in Four Wheeler Industry with Reference to Tiruchirappalli District
T2 - International Journal of Computer Sciences and Engineering
AU - S.Revathi, P.Dhanalakshmi
PY - 2018
DA - 2018/03/31
PB - IJCSE, Indore, INDIA
SP - 270-274
IS - 02
VL - 06
SN - 2347-2693
ER -
The study is focus on customer satisfaction in Customer relationship management in four wheeler industry in Tiruchirappalli district The main aim of this paper to evaluate the impact of CRM benefits on customers’ satisfaction and retention for the benefits of enterprise and customers. Customer Relationship management concept and its impact on customer loyalty is gaining moreand more attention in present business world. Companies are focusing on retaining their loyal customers rather than gaining new. Some empirical evidence suggest that it costs significantly less to retain an existing customer than it does to acquire a new one, create satisfaction especially critical in times when corporate marketing budgets are scrutinized The research was conducted though survey method and data was collected from vehiclesowners. The results revealed the significant factors that lead to the customer loyalty for automobile was associated with on time service delivery, Promptness in handling repair work,Friendliness helpfulness, arranging replacements and fulfill its obligation to customers.
Customer loyalty; customers’ retention; automobile sector; customer preference;
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