Customer being the centre point of business, the focus on attracting and satisfying the customers had become challenging task in the present cut-throat competition. In this context the reach and satisfying customers has changed its face from personal to impersonal. Growth of technology changed the pace of business and its scenario. E-commerce is playing a major role in present day business that implies buying and selling of goods and services online for which internet has become the best source to use this tool today. The objective of the study is to find out the consumer satisfaction towards Online Purchase and Digital Marketing, to know the awareness level of customers towards online shopping in Trichy region and to identify the source that influences consumer to buy online. The research was conducted in Trichy City. The sample size is used 150 respondents. The data collection tool was done through the response given by the customers are analyzed and interpreted using percentage analysis.

Consumer satisfaction, Online Purchase, Digital marketing

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