R.Thanga Prashath1
, A.Aravindhan 2
Section:Review Paper, Product Type: Journal Paper
Volume-06 ,
Issue-02 , Page no. 301-303, Mar-2018
Online published on Mar 31, 2018
Copyright © R.Thanga Prashath, A.Aravindhan . This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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IEEE Style Citation: R.Thanga Prashath, A.Aravindhan, “STUDY ON CUSTOMER PERCEPTION ON SERVICE QUALITY ANALYSIS IN GOLD LOAN COMPANIES IN TANJORE,” International Journal of Computer Sciences and Engineering, Vol.06, Issue.02, pp.301-303, 2018.
MLA Style Citation: R.Thanga Prashath, A.Aravindhan "STUDY ON CUSTOMER PERCEPTION ON SERVICE QUALITY ANALYSIS IN GOLD LOAN COMPANIES IN TANJORE." International Journal of Computer Sciences and Engineering 06.02 (2018): 301-303.
APA Style Citation: R.Thanga Prashath, A.Aravindhan, (2018). STUDY ON CUSTOMER PERCEPTION ON SERVICE QUALITY ANALYSIS IN GOLD LOAN COMPANIES IN TANJORE. International Journal of Computer Sciences and Engineering, 06(02), 301-303.
BibTex Style Citation:
@article{Prashath_2018,
author = {R.Thanga Prashath, A.Aravindhan},
title = {STUDY ON CUSTOMER PERCEPTION ON SERVICE QUALITY ANALYSIS IN GOLD LOAN COMPANIES IN TANJORE},
journal = {International Journal of Computer Sciences and Engineering},
issue_date = {3 2018},
volume = {06},
Issue = {02},
month = {3},
year = {2018},
issn = {2347-2693},
pages = {301-303},
url = {https://www.ijcseonline.org/full_spl_paper_view.php?paper_id=253},
publisher = {IJCSE, Indore, INDIA},
}
RIS Style Citation:
TY - JOUR
UR - https://www.ijcseonline.org/full_spl_paper_view.php?paper_id=253
TI - STUDY ON CUSTOMER PERCEPTION ON SERVICE QUALITY ANALYSIS IN GOLD LOAN COMPANIES IN TANJORE
T2 - International Journal of Computer Sciences and Engineering
AU - R.Thanga Prashath, A.Aravindhan
PY - 2018
DA - 2018/03/31
PB - IJCSE, Indore, INDIA
SP - 301-303
IS - 02
VL - 06
SN - 2347-2693
ER -
Service quality can be defined as the difference between customer expectations of service and perceived service. If expectations are greater than performance then perceived quality is less than satisfactory and hence customer dissatisfaction occurs. The primary objective of the study is to analyze overall service quality of gold loan companies and Identify service quality through customer perspective. In this study on descriptive research and the sampling method using for this study is convenient sampling. Sample size is 100. 25 from each gold loan companies and the tools used in this process are percentage analysis and gap analysis. Finally the study indicates that the muthoot finance deliver better quality of services to the customers following muthoot finance, the manappuram got second place, when compared to other gold loan companies.
1. Gold loan companies –New Directions of Growth –Nair M.V , The hindu survey of Indian industry 2010 pp.60.61
2. Gronroos,c.2007, service marketing and management, customer management in service competition
3. Bruhn,M.Georgi,D.2000. Information based analysis of service quality gaps- managing service quality by internal marketing, journal of professional services marketing 21(2)105-124
