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The Significance of E-Marketing in the Responsible Tourism Segment

K.Rajam 1 , C.K.Shameem 2

Section:Review Paper, Product Type: Journal Paper
Volume-06 , Issue-02 , Page no. 308-310, Mar-2018

Online published on Mar 31, 2018

Copyright © K.Rajam, C.K.Shameem . This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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IEEE Style Citation: K.Rajam, C.K.Shameem, “The Significance of E-Marketing in the Responsible Tourism Segment,” International Journal of Computer Sciences and Engineering, Vol.06, Issue.02, pp.308-310, 2018.

MLA Style Citation: K.Rajam, C.K.Shameem "The Significance of E-Marketing in the Responsible Tourism Segment." International Journal of Computer Sciences and Engineering 06.02 (2018): 308-310.

APA Style Citation: K.Rajam, C.K.Shameem, (2018). The Significance of E-Marketing in the Responsible Tourism Segment. International Journal of Computer Sciences and Engineering, 06(02), 308-310.

BibTex Style Citation:
@article{_2018,
author = {K.Rajam, C.K.Shameem},
title = {The Significance of E-Marketing in the Responsible Tourism Segment},
journal = {International Journal of Computer Sciences and Engineering},
issue_date = {3 2018},
volume = {06},
Issue = {02},
month = {3},
year = {2018},
issn = {2347-2693},
pages = {308-310},
url = {https://www.ijcseonline.org/full_spl_paper_view.php?paper_id=255},
publisher = {IJCSE, Indore, INDIA},
}

RIS Style Citation:
TY - JOUR
UR - https://www.ijcseonline.org/full_spl_paper_view.php?paper_id=255
TI - The Significance of E-Marketing in the Responsible Tourism Segment
T2 - International Journal of Computer Sciences and Engineering
AU - K.Rajam, C.K.Shameem
PY - 2018
DA - 2018/03/31
PB - IJCSE, Indore, INDIA
SP - 308-310
IS - 02
VL - 06
SN - 2347-2693
ER -

           

Abstract

With the advent of superior Internet technologies, newer avenues for reaching out to target audiences have evolved. Digital marketing today has become an indispensable part of every business irrespective of its size and type. The increasing role of digital marketing has affected the way businesses promote their offerings to existing as well as new customers. The need for digital marketing has been felt like never before in the tourism industry wherein customers have instant access to all kinds of information on the latest offers and best prices. Today digital marketing plays a critical role in the success of each business which exists in the tourism industry. This paper examines the basic determinants of digital marketing and the importance of the same in the tourism industry.

Key-Words / Index Term

Digital Marketing; Internet Marketing; Tourism; Websites; SEO; Email Marketing; Social Media

References

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[3] Strauss, J., Frost, R. (2009). E-Marketing. 5th Edition. Pearson Prentice Hall. Strauss
[4] Judy (2003). "E-Marketing, 3rd edition", ND-AMA – School of Marketing.
[5] Lilien, G. L., Rangaswamy, A., De Bruyn, A. (2007). Principles of Marketing Engineering.
[6] Miller, M. (2011). The Ultimate Web Marketing Guide, Pearson Education.