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Factors Affecting the Public Opinion of Advertisements with respect to Apparels

S. Ubeja1 , S. Acharya2 , P. Jain3 , A. Loya4 , R. Tiwari5

Section:Research Paper, Product Type: Journal Paper
Volume-06 , Issue-09 , Page no. 60-66, Nov-2018

CrossRef-DOI:   https://doi.org/10.26438/ijcse/v6si9.6066

Online published on Nov 20, 2018

Copyright © S. Ubeja, S. Acharya, P. Jain, A. Loya, R. Tiwari . This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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How to Cite this Paper

IEEE Style Citation: S. Ubeja, S. Acharya, P. Jain, A. Loya, R. Tiwari, “Factors Affecting the Public Opinion of Advertisements with respect to Apparels,” International Journal of Computer Sciences and Engineering, Vol.06, Issue.09, pp.60-66, 2018.

MLA Style Citation: S. Ubeja, S. Acharya, P. Jain, A. Loya, R. Tiwari "Factors Affecting the Public Opinion of Advertisements with respect to Apparels." International Journal of Computer Sciences and Engineering 06.09 (2018): 60-66.

APA Style Citation: S. Ubeja, S. Acharya, P. Jain, A. Loya, R. Tiwari, (2018). Factors Affecting the Public Opinion of Advertisements with respect to Apparels. International Journal of Computer Sciences and Engineering, 06(09), 60-66.

BibTex Style Citation:
@article{Ubeja_2018,
author = {S. Ubeja, S. Acharya, P. Jain, A. Loya, R. Tiwari},
title = {Factors Affecting the Public Opinion of Advertisements with respect to Apparels},
journal = {International Journal of Computer Sciences and Engineering},
issue_date = {11 2018},
volume = {06},
Issue = {09},
month = {11},
year = {2018},
issn = {2347-2693},
pages = {60-66},
url = {https://www.ijcseonline.org/full_spl_paper_view.php?paper_id=500},
doi = {https://doi.org/10.26438/ijcse/v6i9.6066}
publisher = {IJCSE, Indore, INDIA},
}

RIS Style Citation:
TY - JOUR
DO = {https://doi.org/10.26438/ijcse/v6i9.6066}
UR - https://www.ijcseonline.org/full_spl_paper_view.php?paper_id=500
TI - Factors Affecting the Public Opinion of Advertisements with respect to Apparels
T2 - International Journal of Computer Sciences and Engineering
AU - S. Ubeja, S. Acharya, P. Jain, A. Loya, R. Tiwari
PY - 2018
DA - 2018/11/20
PB - IJCSE, Indore, INDIA
SP - 60-66
IS - 09
VL - 06
SN - 2347-2693
ER -

           

Abstract

In the present time of data blast and the universe of media, promotions assume a noteworthy part in changing the conduct and state of mind of shoppers towards the items appeared in the commercials. The promotions not just change the method for item is devoured by client however modify the state of mind with which they take a gander at the item. Everywhere throughout the world, ads have been utilized since ages for a wide assortment of brands. For in the course of the most recent two decades, a sharp increment in notices per brand has been seen. Ads have awesome impact in buying choice of clients for specific brands. The present study investigates various factors that affect the public opinion of advertisements especially for apparels. The study is also to assess the influence of demographic factors on the public opinion of advertisement towards apparels. By taping more than 200 responses we analyzed the data using ANOVA and T-test to get the valid output through SPSS package. Thus this research will benefit organizations in creating better ads keeping in mind the factors that stimulate people to buy the product after watching advertisements and how they can do more publicity. Also it will help the firms in effective planning of promotional mix and take further advertisement related decisions.

Key-Words / Index Term

Advertisements, Public Opinion, apparels, demographic

References

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