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Neuro Marketing-An Emerging Concept

V. Telang1 , S. Sharma2 , M. Panga3 , A. Dubey4

Section:Review Paper, Product Type: Journal Paper
Volume-06 , Issue-09 , Page no. 83-87, Nov-2018

CrossRef-DOI:   https://doi.org/10.26438/ijcse/v6si9.8387

Online published on Nov 20, 2018

Copyright © V. Telang, S. Sharma, M. Panga, A. Dubey . This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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How to Cite this Paper

IEEE Style Citation: V. Telang, S. Sharma, M. Panga, A. Dubey, “Neuro Marketing-An Emerging Concept,” International Journal of Computer Sciences and Engineering, Vol.06, Issue.09, pp.83-87, 2018.

MLA Style Citation: V. Telang, S. Sharma, M. Panga, A. Dubey "Neuro Marketing-An Emerging Concept." International Journal of Computer Sciences and Engineering 06.09 (2018): 83-87.

APA Style Citation: V. Telang, S. Sharma, M. Panga, A. Dubey, (2018). Neuro Marketing-An Emerging Concept. International Journal of Computer Sciences and Engineering, 06(09), 83-87.

BibTex Style Citation:
@article{Telang_2018,
author = {V. Telang, S. Sharma, M. Panga, A. Dubey},
title = {Neuro Marketing-An Emerging Concept},
journal = {International Journal of Computer Sciences and Engineering},
issue_date = {11 2018},
volume = {06},
Issue = {09},
month = {11},
year = {2018},
issn = {2347-2693},
pages = {83-87},
url = {https://www.ijcseonline.org/full_spl_paper_view.php?paper_id=503},
doi = {https://doi.org/10.26438/ijcse/v6i9.8387}
publisher = {IJCSE, Indore, INDIA},
}

RIS Style Citation:
TY - JOUR
DO = {https://doi.org/10.26438/ijcse/v6i9.8387}
UR - https://www.ijcseonline.org/full_spl_paper_view.php?paper_id=503
TI - Neuro Marketing-An Emerging Concept
T2 - International Journal of Computer Sciences and Engineering
AU - V. Telang, S. Sharma, M. Panga, A. Dubey
PY - 2018
DA - 2018/11/20
PB - IJCSE, Indore, INDIA
SP - 83-87
IS - 09
VL - 06
SN - 2347-2693
ER -

           

Abstract

Modern management approaches are nowadays focusing more on human behavior. Whether it’s human Resource management, marketing management or advertisement and publicity the behavior and attitude of humans towards various aspects of life have been under a scanner. The purpose is to enhance both the productivity at operational level and marketability for sales revenue generation. Thus the combination of technology along with brain to study consumer behavior has gained immense importance today. Neuro Marketing can be hailed as one of the marketing innovations in today’s times. The research paper is related to exploring the finer nuances of neuro marketing, its relation to neuro science and its usage by companies to enhance their sales. Many companies are using the techniques and methods of neuro marketing to revise their earlier perception of consumers regarding their product with success. The study reveals that there is a lot of potential for neuro marketing to be used as tool for studying the buying behavior of an Indian middle class consumer.

Key-Words / Index Term

Neuro marketing, brain activity, advertisement, consumer

References

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