Open Access   Article Go Back

Discusses the Data Procedures in the Marketing Research and its Contribution for Decision Making

S. Beschi1

Section:Review Paper, Product Type: Journal Paper
Volume-07 , Issue-02 , Page no. 69-74, Jan-2019

Online published on Jan 31, 2019

Copyright © S. Beschi . This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

View this paper at   Google Scholar | DPI Digital Library

How to Cite this Paper

  • IEEE Citation
  • MLA Citation
  • APA Citation
  • BibTex Citation
  • RIS Citation

IEEE Style Citation: S. Beschi, “Discusses the Data Procedures in the Marketing Research and its Contribution for Decision Making,” International Journal of Computer Sciences and Engineering, Vol.07, Issue.02, pp.69-74, 2019.

MLA Style Citation: S. Beschi "Discusses the Data Procedures in the Marketing Research and its Contribution for Decision Making." International Journal of Computer Sciences and Engineering 07.02 (2019): 69-74.

APA Style Citation: S. Beschi, (2019). Discusses the Data Procedures in the Marketing Research and its Contribution for Decision Making. International Journal of Computer Sciences and Engineering, 07(02), 69-74.

BibTex Style Citation:
@article{Beschi_2019,
author = {S. Beschi},
title = {Discusses the Data Procedures in the Marketing Research and its Contribution for Decision Making},
journal = {International Journal of Computer Sciences and Engineering},
issue_date = {1 2019},
volume = {07},
Issue = {02},
month = {1},
year = {2019},
issn = {2347-2693},
pages = {69-74},
url = {https://www.ijcseonline.org/full_spl_paper_view.php?paper_id=649},
publisher = {IJCSE, Indore, INDIA},
}

RIS Style Citation:
TY - JOUR
UR - https://www.ijcseonline.org/full_spl_paper_view.php?paper_id=649
TI - Discusses the Data Procedures in the Marketing Research and its Contribution for Decision Making
T2 - International Journal of Computer Sciences and Engineering
AU - S. Beschi
PY - 2019
DA - 2019/01/31
PB - IJCSE, Indore, INDIA
SP - 69-74
IS - 02
VL - 07
SN - 2347-2693
ER -

           

Abstract

Data age, stock up on limit, formulating power and systematic limit increment had made an advanced marvel named huge data that could make huge effect in innovative work. In the advertising field, the utilization of huge data in study can speak to a profound make a plunge buyerconsiderate. This article talks about the huge data exploits in the marketing info system and its commitment for basic leadership. It introduces a modification of primary ideas, the new potential outcomes of utilization and a reflection about its restrictions.

Key-Words / Index Term

Marketing Field, Stockpiling, Marketing Information System

References

[1] Acquisti, A., Gross, R. and Stutzman. “Faces of Facebook: Privacy in the Age ofAugmented Reality. Presented at BlackHat Conference Las Vegas”, August 4, 2011.
[2] Bush, V., Venable, B. and Bush, A., “Ethics and Marketing on the Internet:Practitioners’ Perceptions of Societal, Industry and Company Concerns”, Journal of Business Ethics 23, pp. 237–248.
[3] Boyd, D., “Privacy and Publicity in the Context of Big Data”, Presented conference Raleigh, North Carolina, April 29 2010.
[4] Cooke, M and Buckley, N Web 2.0, “social networks and the future of marketresearch”, International Journal of Market Research 50(2), 267-292, 2008.
[5] Christiansen, L., “Personal privacy and Internet marketing: An impossible conflictor a marriage made in heaven”, Business Horizons, November-December, pp. 509-514., 2008.
[6] Curtin, R., Presser, S. & Singer, E.,“Changes in Telephone Survey Nonresponse” over the Past Quarter Century. Public Opinion Quarterly, 69, pp.87-98.
[7] P.Economist. “Crunching the numbers; Big data. The Economist.2002.
[8] ESOMAR. “ICC/ESOMAR International Code on Market & Social Research”., 2002