P. Shukla1
, B.Karmakar 2
Section:Review Paper, Product Type: Journal Paper
Volume-07 ,
Issue-03 , Page no. 122-124, Feb-2019
Online published on Feb 15, 2019
Copyright © P. Shukla, B.Karmakar . This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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IEEE Style Citation: P. Shukla, B.Karmakar, “A Review on Impact of Deceptive Advertisement on Consumer Behaviour,” International Journal of Computer Sciences and Engineering, Vol.07, Issue.03, pp.122-124, 2019.
MLA Style Citation: P. Shukla, B.Karmakar "A Review on Impact of Deceptive Advertisement on Consumer Behaviour." International Journal of Computer Sciences and Engineering 07.03 (2019): 122-124.
APA Style Citation: P. Shukla, B.Karmakar, (2019). A Review on Impact of Deceptive Advertisement on Consumer Behaviour. International Journal of Computer Sciences and Engineering, 07(03), 122-124.
BibTex Style Citation:
@article{Shukla_2019,
author = {P. Shukla, B.Karmakar},
title = {A Review on Impact of Deceptive Advertisement on Consumer Behaviour},
journal = {International Journal of Computer Sciences and Engineering},
issue_date = {2 2019},
volume = {07},
Issue = {03},
month = {2},
year = {2019},
issn = {2347-2693},
pages = {122-124},
url = {https://www.ijcseonline.org/full_spl_paper_view.php?paper_id=691},
publisher = {IJCSE, Indore, INDIA},
}
RIS Style Citation:
TY - JOUR
UR - https://www.ijcseonline.org/full_spl_paper_view.php?paper_id=691
TI - A Review on Impact of Deceptive Advertisement on Consumer Behaviour
T2 - International Journal of Computer Sciences and Engineering
AU - P. Shukla, B.Karmakar
PY - 2019
DA - 2019/02/15
PB - IJCSE, Indore, INDIA
SP - 122-124
IS - 03
VL - 07
SN - 2347-2693
ER -
An influential tool nowadays for any organization is Advertisement, as it not only helps in communicating the information to the customers about new product launched in the market but also induces them to purchase them. Companies usually follow unethical means to advertise their products, the term used for it is Misleading Advertisements. Misleading or false Advertisements is the use of wrong statements in advertisements for influencing customers to purchase the products, but it may negatively impact many customers. Many governments around the world use regulations and frame policies to control false and misleading advertisements, as advertisements have the potential to induce customers to buy products. The concept of the advertisements was that all the necessary information related to the product should be provided to customers using a global media that is the advertisement. This study is conducted to comprehend the impact of advertisements on customers using Medias and what can be done to improve the effectiveness.
Deceptive, Advertisement, Consumer Behaviour
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[2] Friedman. “Endorser Effectiveness by product Type”, Journal of Advertising Research.; Vol. 19(5),pp 63-71. 2003.
[3] Daugeliene R., Liepinyte , M., “Interrelation of misleading advertising and solutions of consumers: legal regulation and institutional background in Lithuania”, Issn 1822–8402 ,European integration studies.Vol.6, pp-192-201. 2012.
