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A Statistical Analysis of Social Media as a New Investigative Tool in Marketing

N. Anand1 , R. Mahajan2

Section:Research Paper, Product Type: Journal Paper
Volume-2 , Issue-4 , Page no. 83-86, Apr-2014

Online published on Apr 30, 2014

Copyright © N. Anand, R. Mahajan . This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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IEEE Style Citation: N. Anand, R. Mahajan, “A Statistical Analysis of Social Media as a New Investigative Tool in Marketing,” International Journal of Computer Sciences and Engineering, Vol.2, Issue.4, pp.83-86, 2014.

MLA Style Citation: N. Anand, R. Mahajan "A Statistical Analysis of Social Media as a New Investigative Tool in Marketing." International Journal of Computer Sciences and Engineering 2.4 (2014): 83-86.

APA Style Citation: N. Anand, R. Mahajan, (2014). A Statistical Analysis of Social Media as a New Investigative Tool in Marketing. International Journal of Computer Sciences and Engineering, 2(4), 83-86.

BibTex Style Citation:
@article{Anand_2014,
author = {N. Anand, R. Mahajan},
title = {A Statistical Analysis of Social Media as a New Investigative Tool in Marketing},
journal = {International Journal of Computer Sciences and Engineering},
issue_date = {4 2014},
volume = {2},
Issue = {4},
month = {4},
year = {2014},
issn = {2347-2693},
pages = {83-86},
url = {https://www.ijcseonline.org/full_paper_view.php?paper_id=113},
publisher = {IJCSE, Indore, INDIA},
}

RIS Style Citation:
TY - JOUR
UR - https://www.ijcseonline.org/full_paper_view.php?paper_id=113
TI - A Statistical Analysis of Social Media as a New Investigative Tool in Marketing
T2 - International Journal of Computer Sciences and Engineering
AU - N. Anand, R. Mahajan
PY - 2014
DA - 2014/04/30
PB - IJCSE, Indore, INDIA
SP - 83-86
IS - 4
VL - 2
SN - 2347-2693
ER -

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Abstract

In this paper an analysis of the existing Social Media Marketing practices as a new investigating tool has been executed that can yield some indispensable data to keep up with the trends, competitor strategies, and developments in the market. The objective of this exercise is to expedite the process of making a novice entrepreneur into a seasoned pro with the help of social networking. The less known brands and small business have been scrutinized to devise an analysis based on the above mentioned peculiarity.

Key-Words / Index Term

Social Media Marketing, Content Management System, Search Engine Optimization

References

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