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A Study on Consumer Preference towards Online Shopping with Special Reference to Working Women in Tiruchirappalli City

R.Suganya 1 , V.Mathumathi 2

Section:Review Paper, Product Type: Journal Paper
Volume-06 , Issue-02 , Page no. 446-451, Mar-2018

Online published on Mar 31, 2018

Copyright © R.Suganya, V.Mathumathi . This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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IEEE Style Citation: R.Suganya, V.Mathumathi, “A Study on Consumer Preference towards Online Shopping with Special Reference to Working Women in Tiruchirappalli City,” International Journal of Computer Sciences and Engineering, Vol.06, Issue.02, pp.446-451, 2018.

MLA Style Citation: R.Suganya, V.Mathumathi "A Study on Consumer Preference towards Online Shopping with Special Reference to Working Women in Tiruchirappalli City." International Journal of Computer Sciences and Engineering 06.02 (2018): 446-451.

APA Style Citation: R.Suganya, V.Mathumathi, (2018). A Study on Consumer Preference towards Online Shopping with Special Reference to Working Women in Tiruchirappalli City. International Journal of Computer Sciences and Engineering, 06(02), 446-451.

BibTex Style Citation:
@article{_2018,
author = {R.Suganya, V.Mathumathi},
title = {A Study on Consumer Preference towards Online Shopping with Special Reference to Working Women in Tiruchirappalli City},
journal = {International Journal of Computer Sciences and Engineering},
issue_date = {3 2018},
volume = {06},
Issue = {02},
month = {3},
year = {2018},
issn = {2347-2693},
pages = {446-451},
url = {https://www.ijcseonline.org/full_spl_paper_view.php?paper_id=284},
publisher = {IJCSE, Indore, INDIA},
}

RIS Style Citation:
TY - JOUR
UR - https://www.ijcseonline.org/full_spl_paper_view.php?paper_id=284
TI - A Study on Consumer Preference towards Online Shopping with Special Reference to Working Women in Tiruchirappalli City
T2 - International Journal of Computer Sciences and Engineering
AU - R.Suganya, V.Mathumathi
PY - 2018
DA - 2018/03/31
PB - IJCSE, Indore, INDIA
SP - 446-451
IS - 02
VL - 06
SN - 2347-2693
ER -

           

Abstract

Marketing basically helps the consumer’s needs more effectively and efficiently with good product and services with best price and delivery. A good marketer continuously strives to satisfy consumer’s needs in better way. Sometimes opportunity to give the consumers in better way is designed by marketers himself and sometimes it is offered by the technology. Internet is changing the way consumers shop for goods and services and has rapidly evolved into a global event. Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services form a seller over the Internet using a web browser.

Key-Words / Index Term

Goods and Services, Price, Marketing, Technology, Brand

References

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