R. Gunwani1
, I. Chhabra2
, D. Rathore3
Section:Review Paper, Product Type: Journal Paper
Volume-06 ,
Issue-09 , Page no. 112-115, Nov-2018
CrossRef-DOI:
https://doi.org/10.26438/ijcse/v6si9.112115
Online published on Nov 20, 2018
Copyright © R. Gunwani, I. Chhabra, D. Rathore . This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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IEEE Style Citation: R. Gunwani, I. Chhabra, D. Rathore, “Green Marketing: A Study on How Industries Transform into Green Business Industries,” International Journal of Computer Sciences and Engineering, Vol.06, Issue.09, pp.112-115, 2018.
MLA Style Citation: R. Gunwani, I. Chhabra, D. Rathore "Green Marketing: A Study on How Industries Transform into Green Business Industries." International Journal of Computer Sciences and Engineering 06.09 (2018): 112-115.
APA Style Citation: R. Gunwani, I. Chhabra, D. Rathore, (2018). Green Marketing: A Study on How Industries Transform into Green Business Industries. International Journal of Computer Sciences and Engineering, 06(09), 112-115.
BibTex Style Citation:
@article{Gunwani_2018,
author = {R. Gunwani, I. Chhabra, D. Rathore},
title = {Green Marketing: A Study on How Industries Transform into Green Business Industries},
journal = {International Journal of Computer Sciences and Engineering},
issue_date = {11 2018},
volume = {06},
Issue = {09},
month = {11},
year = {2018},
issn = {2347-2693},
pages = {112-115},
url = {https://www.ijcseonline.org/full_spl_paper_view.php?paper_id=510},
doi = {https://doi.org/10.26438/ijcse/v6i9.112115}
publisher = {IJCSE, Indore, INDIA},
}
RIS Style Citation:
TY - JOUR
DO = {https://doi.org/10.26438/ijcse/v6i9.112115}
UR - https://www.ijcseonline.org/full_spl_paper_view.php?paper_id=510
TI - Green Marketing: A Study on How Industries Transform into Green Business Industries
T2 - International Journal of Computer Sciences and Engineering
AU - R. Gunwani, I. Chhabra, D. Rathore
PY - 2018
DA - 2018/11/20
PB - IJCSE, Indore, INDIA
SP - 112-115
IS - 09
VL - 06
SN - 2347-2693
ER -
Green Marketing is the concept in which manufacturer markets the products that is presumed to be environmentally safe. In recent years the term green or eco marketing have reflect a growing concern at all the levels and shows its impact on increased consumptions on physical environment. Environmental benefit and sustainability are the two important characteristics of green business. Now –a-days both manufactures and customers understood the importance of environment and the reason for the deterioration of the environment.
Green Marketing, Judicious, Environment, Sustainability
Prof. Swapnil D. Khard,”Indian scenario of green marketing , Volume 02| Issue 01 | March 2016 ISSN: 2395-7549).
[2]. Emie-Claude Lamoureux,” Advantages of green marketing to business”, July 28,2017.
[3]. Oyewole, P. 2001, Weiner & Doesher,1990,” Green consumerism was described as a form of pro-social consumer behaviour
[4]. Dr. Manvinder Singh Pahwa 1) Joseph & korlekar, R. (2012),” GREEN MARKETING MIX: A MODEL TOWARDS SUSTAINABILITY”.
[5]. Jacquelyn Ottman,Design Management Review, Fall 2008),” The five simple rules of green marketing”
[6]. Tariq, D. N. (2018),” A study of Consumer Awareness towards green marketing with reference to electronic goods in Pune city”,Mahratta chamber of commerce, Industries and agriculture, (pp.60-65),Pune(India) Retrieved from http://proceeding.conferenceworld.in/ICRDSHM/9.pdf.
