A Study on Customer Satisfaction Towards Internet Banking in HDFC Bank at Thillai Nagar, Tiruchirappalli
Review Paper | Journal Paper
Vol.06 , Issue.02 , pp.204-209, Mar-2018
Abstract
Sophisticated applications have now become economically feasible as the power of information technology continues to improve. As technical barriers disappear, it becomes necessary to create applications that people are willing to use. Internet banking is one of the modern technology that have been introduced by the banks for the benefit of the customers. This research focuses on the customer satisfaction towards Internet banking in HDFC Bank. It is found that majority of the customers are highly satisfied with the Internet banking services provided by the bank.
Key-Words / Index Term
Internet Banking, ATM, Core Banking
References
[1]. Arunachalam&sivasubramanian (2002):- Investigating Factors Affecting Customers Of using Internet Banking, A Comparison Study Between Saudi Arabia & UK.
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Citation
D. Sarala, "A Study on Customer Satisfaction Towards Internet Banking in HDFC Bank at Thillai Nagar, Tiruchirappalli", International Journal of Computer Sciences and Engineering, Vol.06, Issue.02, pp.204-209, 2018.
E-commerce and M-commerce a comparison
Review Paper | Journal Paper
Vol.06 , Issue.02 , pp.210-212, Mar-2018
Abstract
The object of the paper is to investigate the comparison between e- commerce and m- commerce. The e- commerce is an oldest method of online trading for the consumers. The m- commerce is a newly developed trend in online trading for the E-commerce is defined as according to Steven Coleman “it is the process by which business and consumer buy and sell goods and services through an A study on impact of E-COMMERCE on Indian economy, It is projected to cross $100 billion within next five years. This will contribute more than 4% to India’s GDP. E-COMMERCE provides the useful resource for the growth of MSME’S and all aspects of the rural community. The e-commerce contributes more GDP for the Indian economy. The m-commerce is known as mobile commerce. This is a newly developed online trading method between consumers. “THE DELIVERY OF ELECTRONIC COMMERCE CAPABILITIES DIRECTLY INTO THE CONSUMERS HAND ANYWHERE VIA WIRELESS TECHNOLOGY”. The GDP contribution of mobile is nearly to E-COMMERCE in all aspects. The m-commerce facilities attract consumers in all aspects. The trading can be done through M-COMMERCE from anywhere. They provide a different transaction facility for their consumers. The m-commerce has the source of overcome e-commerce in recent days. The m-commerce can be easily accessed by each and every consumer. Since the transaction options are liberal the consumers are attracted towards m-commerce. The discount facilities options are indicated in m-commerce so the consumer often checks through m-commerce than e-commerce.
Key-Words / Index Term
M Commerce, E- Commerce
References
[1]. https://en.wikipedia.org/wiki/E-commerce
[2]. http://searchmobilecomputing.techtarget.com/definition/m-commerce
Citation
J. Chandra Sekhar, A.M. Muhamed Ibrahim, "E-commerce and M-commerce a comparison", International Journal of Computer Sciences and Engineering, Vol.06, Issue.02, pp.210-212, 2018.
A Study on Consumer Preference of Mobile Phone Networks in Tiruchirappalli City
Research Paper | Journal Paper
Vol.06 , Issue.02 , pp.213-216, Mar-2018
Abstract
Every mobile network is trying to satisfy his customers. Nowadays all the organizations satisfy the customers to attain a competitive advantage. Mobile networks companies are face the cut through competition from their rival companies. Every network is trying to recognize the preference of customer consider as the need of hour. So it turns out to be very indispensable factor for the organization to recognize the customer preferences not just by the services but by reaching beyond the expectations of the customers. The present study is an attempt to know the mobile network users preference towards the selected mobile service providers in Tiruchirappalli city. Every organization should strive to make consumer satisfied through their quality services. In order to ensure development of such a quality services, the initiative has to come from the top management who, by their thinking, direction, and action, should convey clear message down the line without any ambiguity. In the mobile network service industry, service differentiation only highlights the company from the rival companies.
Key-Words / Index Term
MANET
References
[1]. P. Vijay et. al., (2016) “Customer Preferences towards the Mobile Network Service Provider- A Study with the Special Reference to Coimbatore City” International Journal of Management Research & Review, Volume 6(10).
[2]. Ahmad Z, Ahmad J. Consumer Purchase Behavior in Cellular Service Sector of Pakistan. IOSR Journal of Business and Management 2014; 16(5): 62-75.
[3]. Myilswamy, Kumar R. Consumer Preference Utilizing Mobile Communication Service Providers in Coimbatore District. International Journal of Business and Management Invention 2013; 2(9): 1-5.
[4]. Shah C. Consumer Preferences for Mobile Service Providers: An Empirical Study in Bardoli. International Journal of Marketing and Technology 2012; 2(8): 269-288.
[5]. Myilswamy, Kumar R. Consumer Preference Utilizing Mobile Communication Service Providers in Coimbatore District. International Journal of Business and Management Invention 2013; 2(9): 1-5.
[6]. Paulrajan R, Harish R. Service Quality and Customers Preference of Cellular Mobile Service Providers. Journal of Technology Management & Innovation 2011; 6(1): 38-45.
[7]. Muhammad Zeeshan Z. The Impact of Mobile Service Attributes On Males’ and Females’ Purchase Decision. Management & Marketing Challenges for the Knowledge Society 2013; 8(4): 669-682.
[8]. Ahmad Z, Ahmad J. Consumer Purchase Behavior in Cellular Service Sector of Pakistan. IOSR Journal of Business and Management 2014; 16(5): 62-75.
Citation
M. Chandrasekar, "A Study on Consumer Preference of Mobile Phone Networks in Tiruchirappalli City", International Journal of Computer Sciences and Engineering, Vol.06, Issue.02, pp.213-216, 2018.
Recent Trends in Internet Marketing
Review Paper | Journal Paper
Vol.06 , Issue.02 , pp.217-221, Mar-2018
Abstract
Internet marketing is becoming a hot topic in every business sector, and gradually plays a truly important role in any company’s multi-channel marketing strategy. However, how to apply Internet marketing especially how to utilize it to attract more visitors to a certain website is still a big question for a number of advertisers. The thesis mainly covers the acquisition process of Internet marketing after touching upon the basic knowledge of Internet marketing, how the Internet adapts to the marketing mix, as well as companies’ and consumers’ perspectives in pursuing Internet marketing. The two main purposes of this study are to bring a general picture of Internet marketing to its readers and dig into how to drive traffic or attract customers to the Flashgame4fun.com website. The information in the theory part is acquired through many textbooks, articles and websites by using qualitative research method, meanwhile quantitative method is used to collect all important data supporting the case study analysis. The effectiveness of the acquisition process is tested. There is an incredible boost of visits to the website after applying Search engine optimization and link building activities. However, all activities of acquisition process should be combined and implemented continuously to maximize quality visitors.
Key-Words / Index Term
Internet Banking
References
Citation
R. Buvaneswari, B. Bharathi, "Recent Trends in Internet Marketing", International Journal of Computer Sciences and Engineering, Vol.06, Issue.02, pp.217-221, 2018.
Localization of Portable Network and Adaptive fault discovery methodologies for self-motivated portable Systems
Research Paper | Journal Paper
Vol.06 , Issue.02 , pp.222-226, Mar-2018
Abstract
An innovative and probabilistic methodology that thoughtfully combines limited observing, location assessment and node teamwork to detect node failures in mobile wireless networks. Unambiguously, it propose two patterns. In the first pattern, when a node A cannot hear from an adjacent node B, it uses its own information about B and binary response from its neighbors to decide whether B has miscarried or not. In the second pattern, A gathers info from its neighbors, and uses the info jointly to make the choice. The first scheme experiences lower statement overhead than the second pattern. On the other hand, the second scheme fully utilizes information from the neighbors and can achieve better presentation in failure detection and false constructive rates and incur low announcement overhead. This work overwhelms these inadequacies and presents a Least-Disruptive topology Repair(LeDiR) algorithm. LeDiR depend on the confined view of a node about the system to devise a recovery plan that repositions the least number of nodes and precautions that no path amongst any pair of nodes is extended. LeDiR is a localized and disseminated algorithm that influences existing route detection activities in the network and imposes no additional prefigure announcement overhead. The presentation of LeDiR is analyzed exactly and validated via extensive simulated experimentations.
Key-Words / Index Term
Mobile Wireless Networks, Node Failure, Node Failure Detection, Network Management, Fault Management
References
[1] ns-3. https://www.nsnam.org/.
[2] R. Badonnel, R. State, and O. Festor. Self-configurable fault monitoringin ad-hoc networks. Ad Hoc Networks, 6(3):458–473, May 2008.
[3] P. Bahl and V. N. Padmanabhan. RADAR: An in-building RF-baseduser location and tracking system. In Proc. of IEEE INFOCOM, 2000.
[4] Y. Bar-Shalom, T. Kirubarajan, and X.-R. Li. Estimation with Applicationsto Tracking and Navigation. John Wiley & Sons, Inc., 2002.
[5] D. Ben Khedher, R. Glitho, and R. Dssouli. A Novel Overlay-BasedFailure Detection Architecture for MANET Applications. In IEEEInternational Conference on Networks, pages 130–135, 2007.
[6] C. Bettstetter. Smooth is Better than Sharp: A Random Mobility Modelfor Simulation of Wireless Networks. In Proc. of ACM InternationalWorkshop on Modeling, Analysis and Simulation of Wireless and MobileSystems, pages 19–27, New York, NY, USA, 2001. ACM.
[7] C. Bettstetter. Topology Properties of Ad Hoc Networks with RandomWaypoint Mobility. ACM SIGMOBILE Mobile Computing and CommunicationsReview, 7(3):50–52, 2003.
[8] J. Broch, D. A. Maltz, D. B. Johnson, Y.-C. Hu, and J. Jetcheva.A Performance Comparison of Multi-Hop Wireless Ad hoc NetworkRouting Protocols. In Proc. of MobiCom, pages 85–97, New York, NY,USA, 1998. ACM.
[9] T. D. Chandra and S. Toueg. Unreliable Failure Detectors for ReliableDistributed Systems. Journal of the ACM, 43:225–267, 1996.
[10] I. Constandache, R. R. Choudhury, and I. Rhee. Towards Mobile PhoneLocalization without War-Driving. In Proc. of IEEE INFOCOM, March2010.
Citation
V.Buma L.Jayasimman, V.Upendran, "Localization of Portable Network and Adaptive fault discovery methodologies for self-motivated portable Systems", International Journal of Computer Sciences and Engineering, Vol.06, Issue.02, pp.222-226, 2018.
A Study on Performance of Private Sector Banks Towards Online Banking Service With Special Reference to Tiruchirappalli District
Research Paper | Journal Paper
Vol.06 , Issue.02 , pp.227-230, Mar-2018
Abstract
ICT came into picture in the year 1980 in banking industry through the Rangarajan Committee recommendations. The Internet is a relatively new channel for delivering banking services. With the rapid growth of other types of electronic services since mid-1990, banks renewed their interest in electronic modes of delivery using the Internet. Since its introduction, internet banking gain much importance and priority as well as highlight special attention towards the customers and employees that increases the usage of these services. Information technology (IT) plays an important role in the banking sector as it would not only ensure smooth passage of interrelated transactions over the electric medium but will also facilitate complex financial product innovation and product development. Hence, the study has been made to analyze with an objective of, to determine the factor influence customers to adopt online banking and the level customer satisfaction in Tiruchirappalli District. The data were collected with a sample size of 295 respondents actually using online banking service of private sector banks. Further, the collected data were processed through SPSS. The results revealed that adoption intention is the most influencing factor influence customers to adopt online banking service and the customers are highly satisfied with the internet based transactions provided by the banker.
Key-Words / Index Term
Online Banking, Technology, Satisfaction and Adoption
References
[1]. Dr. Roshan Lal and Dr. Rajni Saluja (2012), E-Banking: The Indian Scenario, Asia Pacific Journal of Marketing & Management Review, ISSN 2319-2836 Vol.1, Issue. 4
[2]. Mahmood Shah & Steve Clarke (2009), E-BANKING MANAGEMENT – Issues, Solutions and Strategies, Published in the United States of America by Information Science Reference, an imprint of IGI Global
[3]. Mathew Joseph et al. (1999), Service quality in the banking sector: the impact of technology on service delivery, International Journal of Bank Marketing, Vol. 17, No.4, pp. 182-191.
[4]. Sonia chawla and Ritusehgal (2004), An empirical analysis of the awareness and satisfaction level of internet banking users with respect to demographic profile, The IUP journal of Marketing Management , February, Vol. XI, No.1.
[5]. Michal Polasik & Tomasz Piotr Wisniewski (2009), Empirical analysis of internet banking adoption in Poland, International Journal of Bank Marketing, Vol.27, No.1, pp.32-52
[6]. Reza Gharoie Ahangar (2011), An investigation into the Determinant of customer’s preferences and Satisfaction of Internet Banking, Journal of Applied Sciences, Vol. 11, Issue:3, pp. 426-437, ISSN 1812-5654
[7]. Muhammed Shafi. M.K (2014), E-Banking in India: a Study with Reference to Various Financial Services, International Journal of Research, Vol-1, Issue-4, ISSN 2348-6848
[8]. http://en.wikipedia.org/wiki/Banking_in_India
[9]. http://shodhganga.inflibnet.ac.in
[10]. http://sphweb.bumc.bu.edu/otlt/MPH-Modules/SB/SB721-Models/SB721-Models4.html
[11]. http://www.academia.edu/6608220/Introduction_Online_Banking
[12]. www.netbanker.com
[13]. www.worldjute.com/ebank.html
[14]. http://www.mbainfoline.com/Articles%20on%20Management/Recent%20Trends%20in%20Banking.htm
[15]. https://www.scribd.com/document/62579254/Emerging-Trends-in-Banking-Sector
Citation
A.Meharaj Banu, R. Malini, "A Study on Performance of Private Sector Banks Towards Online Banking Service With Special Reference to Tiruchirappalli District", International Journal of Computer Sciences and Engineering, Vol.06, Issue.02, pp.227-230, 2018.
Customer Satisfaction Towards Vodafone SIM at Tiruchirappalli District- A Descriptive Study
Review Paper | Journal Paper
Vol.06 , Issue.02 , pp.231-234, Mar-2018
Abstract
Consumer satisfaction is the most common form of market research in business-to-business markets and it is often to connects the quality and production measurement, rather than as straight marketing based research. Before setting up a consumer satisfaction programme, it is necessary to ensure that the organization has the will to actually make changes for improvement. Otherwise you will simply be annoying consumers by taking their time to collect information, then not doing anything with it. Consumers or buyers are exposed to more of the world than ever before. In the changing economy through cable and satellite television, the internet and increased travel and as a result, their tastes and interests have broadened dramatically. Moreover, the long economic dominance of the United States, Europe and Japan is giving way and economic power is increasingly shared with developing economies. It further illuminates the relationship between the consumer experience and business performance. Around the world, consumers expect better service quality. It confirms that consumers are more likely to leave a provider because of poor service than for any other reason. It also reveals that service quality is the most powerful factor, more influential than price in choosing providers or to do business with them.
Key-Words / Index Term
Consumer satisfaction, Vodafone sim
References
[1]. Dr.B.Balaji, services marketing and management.S.Chand &company Ltd
[2]. New Delhi, 2007
[3]. 2. R.Panneer Selvam, Research Methodology, prentice hall of India, New Delhi, 2004
[4]. 3. Leon G.Schiffman, consumer behavior, prentice Hall of India, New Delhi, 2007.
[5]. Dr.S. Arumugasamy, “Growth of telecom service in India” facts for you, february2007. Pg-37
[6]. The comphone revolution,” Business week. April 12.2004,pg-1
[7]. Erelin Angel. Janaki and sasikala,” Vodafone service to customers, “ Research informatics, Report of research cell, women’s Christian college Nager Kovil, 1st October 2004.pg-140
[8]. Dr. Urvashi Makkar,”Advertising effectiveness through message strategies – A case study of Vodafone,” Indian Journal of marketing July, 2005. Pg-16
[9]. Dr. R. Vijay Kumar, Ruthra Priya- “Satisfaction derived by the Vodafone subscribers in Coimbatore,” Indian Journal of marketing , Jan 2006,pg.3
[10]. WWW.Vodafone.in
[11]. WWW.google.com
[12]. WWW.co ai.com
[13]. WWW.inig mobile.com
Citation
M.A. Parveen Banu, "Customer Satisfaction Towards Vodafone SIM at Tiruchirappalli District- A Descriptive Study", International Journal of Computer Sciences and Engineering, Vol.06, Issue.02, pp.231-234, 2018.
Role And Challenges of Rural Entrepreneurship in Kerala
Review Paper | Journal Paper
Vol.06 , Issue.02 , pp.235-238, Mar-2018
Abstract
Rural entrepreneurship is one of the newest areas of research in the entrepreneurship field. Now a days a major opportunity for the people who migrate from rural area to urban area. The strengthening of the rural villages will encourage the preservation of natural resources and improve the rural economy. There exists a wide gap between rural and urban areas in terms of infrastructure, market and financial access etc.. To reduces the disparities, revitalizing the rural economy can be achieved by establishing entrepreneurial ventures in rural areas. On the contrary it is also a fact that the majority of rural entrepreneurs are facing many problems due to not availability of primary amenities in rural areas of developing country. Lack of education, financial problems, risk aversion, lack of skilled labour, less technical knowhow, limited access to essential services etc…, because of these difficulties it is too difficult for the rural entrepreneurs to establish industries in the rural areas. To help rural entrepreneurs or unemployed youth, government implemented various programs. This paper attempts to focuses on the role of a rural entrepreneur, challenges faced by them in several fields. It also highlights the training and development programs implemented by the government.
Key-Words / Index Term
Rural Entrepreneurship, Role of a Rural Entrepreneur, Challenges
References
[1]. Prema. D.R. “A study on the effectiveness of entrepreneurial developmentprogrammes for the development of small scale industries in Kerala ”Department of Commerce & Management Studies, University of Calicut, 2003.
[2]. Rural Entrepreneurship in India , Scribd.com
[3]. Brijesh Patel, KiritChavda, Rural Entrepreneurship in India: Challenge and Problems
[4]. S.MoghanaLavanya, S.Hemalatha&V.M.Indumathi, Perspectives of Rural Entrepreneurship In India, Assistant Professors (ARM), Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore.
[5]. Dr. K.S. Chandrasekar, Mr. Jubi R, Entrepreneurship issues and challenges in Kerala and the role of University of Kerala in fostering an Entrepreneurial culture andthe need for entrepreneurship education
Citation
G. Karthik, K. Aboobakar, "Role And Challenges of Rural Entrepreneurship in Kerala", International Journal of Computer Sciences and Engineering, Vol.06, Issue.02, pp.235-238, 2018.
A Study on Customer Expectations Towards Honda two Wheelers Company in Tiruchirappalli District
Research Paper | Journal Paper
Vol.06 , Issue.02 , pp.239-242, Mar-2018
Abstract
The two wheelers industries have constantly increased over the years all over the world. India is the second largest manufactures of two wheelers in the world. Nowadays, two wheelers are occupying a significant portion in the life of the people. It is getting necessary towards human being to satisfy their needs. In this case, Honda two wheelers company is playing a vital role in transport services Industry. This research study is mainly concentrated on customer’s expectations towards Honda Two Wheelers company in Tiruchirappalli district. Customer expectation is being perishable in nature. It has to be changed frequently according to the requirements of the people. It based on the principles of , “ Today is fashion, Tomorrow will be out of fashion ”.This study was conducted to know the present expectation of the customers and to find out the scope of the Honda two wheelers in Tiruchirappalli district.
Key-Words / Index Term
Honda Wheelers, Customers Expectations
References
[1]. Retrieved from http://knowindia.net/retail html
[2]. Retrieved from http://ind
[3]. Retrieved from http://shodhganga.inflibnet.ac.in
[4]. Retrieved from http://scholar.lib.vt.edu/theses
[5]. Retrieved from http:/www.slideshare.net/two wheelers
[6]. www.google.com
[7]. http://www.publishingindia.com/marketing-journal/4/
[8]. https://www.honda2wheelersindia.com/
Citation
M. Usha Rani, R. Idhayajothi, "A Study on Customer Expectations Towards Honda two Wheelers Company in Tiruchirappalli District", International Journal of Computer Sciences and Engineering, Vol.06, Issue.02, pp.239-242, 2018.
The Impact of Mobile Commerce in India: A Swot Analysis
Review Paper | Journal Paper
Vol.06 , Issue.02 , pp.243-247, Mar-2018
Abstract
In the last few years, there had been immense growth of wireless technology in India. This growth has changed people to do business in mobile commerce (М-Commerce). Day by day many people are transferring to M-Commerce to attain good and fast transaction into market. M-Commerce become distinguished in Indian people, quickly during last few years. Due to large number of mobile application, growth rate in mobile penetration in India is increasing day by day. The users has intensely increased on mobile phone and consuming bandwidth of internet providers Although many people have started E-Commerce but still they hesitate to use M-Commerce because of security problems, payment issues and complexity of mobile applications. This paper identifies facts about the feasibility of M-Commerce in India today its growth and the Strength and opportunity, weakness and threats lying ahead.
Key-Words / Index Term
M-Commerce, Wireless Network Mobile, SWOT Analysis
References
Citation
N. Savithri, "The Impact of Mobile Commerce in India: A Swot Analysis", International Journal of Computer Sciences and Engineering, Vol.06, Issue.02, pp.243-247, 2018.