Consumers Satisfaction and Attitudes towards Online Shopping – A Study
Research Paper | Journal Paper
Vol.06 , Issue.02 , pp.248-250, Mar-2018
Abstract
Customer satisfaction is when products and services meet the expectation of the consumers. It is very important that consumers are content with the products and services provided by the particular website as satisfied customers are likely to be loyal and make repetitive purchases which will increase profitability of that particular e-commerce company. In the present study 50 online shopping customers only. This research online shopping companies based in Pudukkottai town constitutes the sample. Convenience sampling technique is used for collected by administering a structured questionnaire to consumers who use online for shopping. In this research, consumer’s satisfaction and attitudes towards online shopping which is used in this research will be referred in term of outcome by comparing the prior expectation and the perceived performance for each antecedent factor in order to measure the satisfaction of the respondents for each of those factors. Purchasing intention is the outcome of attitude which refers to the customer’s willingness to buy from a particular e-retailer.
Key-Words / Index Term
Online Shopping, Online business, E-retailing, E-marketing, Consumer’s Satisfaction and Attitude
References
[1]. Kotler.P, Cunningham M. H. and Turner R. E. (2001), Marketing Management, Pearson Education Canada.
[2]. Lutz R.J. (1981), Contemporary Perspectives in Consumer Research, Ken Pub. Co.
[3]. Reibstein D.J. (2002), “What attracts customers to online stores, and what keeps them coming back?” Journal of the academy of Marketing Science, Vol. 30, Pp.465- 473.
[4]. Schaupp L.C. and Bélanger F. (2005),“A conjoint analysis of online consumer satisfaction,” Journal of Electronic Commerce Research, Vol. 6, Pp.95-111.
Citation
S. Kavitha, A. Packia Mary, "Consumers Satisfaction and Attitudes towards Online Shopping – A Study", International Journal of Computer Sciences and Engineering, Vol.06, Issue.02, pp.248-250, 2018.
A Study on the Morale of Co-Operative Bank Employees in Tiruchirapalli
Review Paper | Journal Paper
Vol.06 , Issue.02 , pp.251-253, Mar-2018
Abstract
Human beings seek satisfaction in every action and in every work of life. It can be said that unless a person derives satisfaction from a job, it will not be well done or in extreme cases may not be done at all. Thus it becomes necessary to make human being satisfactory, if we want to get better extraction of work from them. Employee morale is a very complex phenomenon and is influenced by many factors. For example, the job, the supervisor, the company and the working conditions obtaining in its as well as its policies the group and inter-personal relation prevailing in that group, salary and other benefits, workers and trade unions-all this influence employee morale to a certain extent. A sound climate in the long run is one of the valuable assets of the organization. The management must consider creating sound motivational climate in the long run. What an organizational actually offers is important, yet more important is how an organization is perceived and to that extent it is considered as a vehicle for meeting the need of its employees.
Key-Words / Index Term
Bank
References
[1]. Introduction to Management- David Schwartz-1980
[2]. Business Organization and Management- C.B. Gupta-2007
[3]. Personal Management- C.B. Mamoria S.V.Gankar-1980
[4]. Banking & Law Practices- S.S.Gulshan, K.Kapoor-1985
[5]. Organizational Behaviour- Dr.P.M. Meera Mohiaden
[6]. Organizational Theory and Behavior- V.S.P. Rao, P.S. Narayana-1987
Citation
J. Praba1, "A Study on the Morale of Co-Operative Bank Employees in Tiruchirapalli", International Journal of Computer Sciences and Engineering, Vol.06, Issue.02, pp.251-253, 2018.
A Study on Competency Mapping in BHEL Ranipet Chennai
Review Paper | Journal Paper
Vol.06 , Issue.02 , pp.254-260, Mar-2018
Abstract
Today organizations are all talking in terms of competence. Gone are the days when people used to talk in terms of skill sets, which would make their organizations competitive. There has been a shift in the focus of the organizations. Now they believe in excelling and not competing. It is better to build a core competency that will see them through crisis. And what other way than to develop the people, for human resource is the most valuable resource any organization has.Organizations of the future will have to rely more on their competent employees than any other resource. It is a major factor that determines the success of an organization. Competencies are the inner tools for motivating employees, directing systems and processes and guiding the business towards common goals that allow the organizations to increase its value. Competencies provide a common language and method that can integrate all the major HR functions and services like Recruitment, Training, performance management, Remuneration, Performance appraisal, Career and succession planning and integrated Human resource management system. Over the past 10 years, human resource and organizational development professionals have generated a lot of interest in the notion of competencies as a key element and measure of human performance. Competencies are becoming a frequently-used and written-about vehicle for organizational applications such as: Defining, Assessing, Mapping, the organization, Assigning and Selecting Competencies include the collection of success factors necessary for achieving important results in a specific job or work role in a particular organization. Success factors are combinations of knowledge, skills, and attributes (more historically called “KSA’s”) that are described in terms of specific behaviors, and are demonstrated by superior performers in those jobs or work roles. Attributes include: personal characteristics, traits, motives, values or ways of thinking that impact an individual’s behavior.
Key-Words / Index Term
Competency, Competency mapping and its process, Areas of implementation
References
[1]. T V Rao -Education Kit module 3 and 4 Competency Mapping
[2]. SeemaSangi- Handbook of Competency Mapping
[3]. Whidett , S.Etal =2004 Encyclopaedia if HRD ; the competencies handbook
[4]. Mumbai Jaico Publishing house . page no 56 to 59.
[5]. Nitin Sawardekar assessment centres , Responses books , New Delhi.
[6]. Search engines GOOLGE and YAHOO.
Citation
A. Premavasumati, R. ThangaPrashath , "A Study on Competency Mapping in BHEL Ranipet Chennai", International Journal of Computer Sciences and Engineering, Vol.06, Issue.02, pp.254-260, 2018.
A Study on E-Recruitment, Selection and Training Development in Sakthi Financial Institutions (AN EDIFICE BUILT ON TRUST) in Tiruchirappalli District
Research Paper | Journal Paper
Vol.06 , Issue.02 , pp.261-269, Mar-2018
Abstract
Today, HR is not treated as a single function. It’s a collection of highly specialized capabilities — each with distinct objectives, tasks and needs. There is an ever-increasing pressure on Human Resource (HR) function to support strategic goals and to focus on value adding activities. Organizations have to realize the growth and importance for using Information Technology in HR functions. This takes the form of e-HRM (Electronic Human Resource Management). The e-HRM revolution relies on cutting-edge information technology, ranging from Internet-enabled human resources information systems (HRIS) to corporate intranets and portals. The driving forces are intensifying competition, need to manage workforce on a global level, to improve HR service delivery and to bring cost savings. E-HRM enables HR leaders to become architects in the development of competitive organizational social systems. This paper reviews the research work done in the field of e-HRM. It provides insights into a framework of e-HRM, along with benefits and limitations. It discusses the impact of e-HRM on HR professionals. It seeks to identify implications for future research in this field.
Key-Words / Index Term
Types, Objectives, Scope, Benefits, Goals, Tools, Methods, Characteristics, Results and Discussions
References
[1]. L.M.Prasad, Principles and Practices of Management 2001, SultanChand&Sons, 6th Edition
[2]. S.S.Khanka, Human Resource Management, Sultan Chand and Company Limited, New Delhi-2008
[3]. Kothari C.R. Research Methodology Methods and Techniques, New Age International Publishers, New Delhi, 2004, P.122.
[4]. VenkatKanna, V.V. ‘Global HR practices and strategies: The challenges ahead’, Journal of commerce and Management Though, Vol.IV, Jan-Mar, 2013, PP. 168-178.
[5]. Danialar, J.,Word press, ‘e-performance appraisal: Employee’s perception as a determine out in fulfillment of the system, Aug. 12, 2013.
[6]. Pant S.,Chatterjee, A., and Jaroliya D., ‘E-HRM systems implementation: A conceptual framework’, Information and management journal, Vol. 4, o.1, April-June, 2012.
[7]. Khan Nafees, A; ‘Human resource development in tourism Industry in India: A case study of Air India Ltd., Aligarh Muslim University, Aligarh, 2008.
[8]. http://www.google.co.in
[9]. http://www.getfreee-books.com
Citation
V.Sumathi, K.Rajam, "A Study on E-Recruitment, Selection and Training Development in Sakthi Financial Institutions (AN EDIFICE BUILT ON TRUST) in Tiruchirappalli District", International Journal of Computer Sciences and Engineering, Vol.06, Issue.02, pp.261-269, 2018.
Customer Relationship Management in Four Wheeler Industry with Reference to Tiruchirappalli District
Research Paper | Journal Paper
Vol.06 , Issue.02 , pp.270-274, Mar-2018
Abstract
The study is focus on customer satisfaction in Customer relationship management in four wheeler industry in Tiruchirappalli district The main aim of this paper to evaluate the impact of CRM benefits on customers’ satisfaction and retention for the benefits of enterprise and customers. Customer Relationship management concept and its impact on customer loyalty is gaining moreand more attention in present business world. Companies are focusing on retaining their loyal customers rather than gaining new. Some empirical evidence suggest that it costs significantly less to retain an existing customer than it does to acquire a new one, create satisfaction especially critical in times when corporate marketing budgets are scrutinized The research was conducted though survey method and data was collected from vehiclesowners. The results revealed the significant factors that lead to the customer loyalty for automobile was associated with on time service delivery, Promptness in handling repair work,Friendliness helpfulness, arranging replacements and fulfill its obligation to customers.
Key-Words / Index Term
Customer loyalty; customers’ retention; automobile sector; customer preference;
References
[1]. Dibeesh.c 2016 Customer relationship management in Automobile industries published IJARIIE-ISSN(0)-2395-4396 Vol-1 issue-4 2016 pp-400-403
[2]. Day, G.S., (1969) A two dimensional concept of brand loyalty. journal of advertising research vol-9, pp-29-35
[3]. Dr. Garima Malik2015 Impact of Customer Relationship Management on Customer Loyalty
[4]. and Customer Retention with reference to Automobile Sector University Journal of Research1(1),2015 Publishe4d by ganapat univercityISSN (Online) 0000–0000, ISSN (Print) 0000–0000 pp-70
[5]. Reichheld, F.F and teal , T. (1996) The loyalty effect the hidden force behind growth profits and lasting value boston mass Harvard business school press.
[6]. Sathish.M 2013 Customer relationship management in car service industry with reference to car dealers in Coimbatore published (JBM&SSR) ISSN NO; 2319-5614 Vol 2, No.6, June 2013 pp-43-49 WWW.borjournals.com
[7]. Wills,B. 2009 The business case for environmental sustainability achieving rapid returns from the practical intergration of lean 7 GREEN. BUSINESS case for environmental sustainability 13 (10, pp- 32-38
Citation
S.Revathi, P.Dhanalakshmi, "Customer Relationship Management in Four Wheeler Industry with Reference to Tiruchirappalli District", International Journal of Computer Sciences and Engineering, Vol.06, Issue.02, pp.270-274, 2018.
A Study on Consumer Satisfaction towards Online Shopping
Review Paper | Journal Paper
Vol.06 , Issue.02 , pp.275-279, Mar-2018
Abstract
Customer being the centre point of business, the focus on attracting and satisfying the customers had become challenging task in the present cut-throat competition. In this context the reach and satisfying customers has changed its face from personal to impersonal. Growth of technology changed the pace of business and its scenario. E-commerce is playing a major role in present day business that implies buying and selling of goods and services online for which internet has become the best source to use this tool today. The objective of the study is to find out the consumer satisfaction towards Online Purchase and Digital Marketing, to know the awareness level of customers towards online shopping in Trichy region and to identify the source that influences consumer to buy online. The research was conducted in Trichy City. The sample size is used 150 respondents. The data collection tool was done through the response given by the customers are analyzed and interpreted using percentage analysis.
Key-Words / Index Term
Consumer satisfaction, Online Purchase, Digital marketing
References
[1]. Agarwal, A., Hosanagar, K., & Smith, M. D. (2011). “Location: An analysis of portability of position in online advertising markets”, Journal of Marketing Research, 48(6), 1057–1073.
[2]. 2. Chen, J., Liu, D., & Whinston, A. B. (2009). “Auctioning keywords in online search”, Journal of Marketing, 73(4), 125–141.
[3]. Douglas, S. P., & Craig, C. S. (2006). “On improving the conceptual foundations of international marketing”, Journal of International Marketing, 14(1), 1-22.
[4]. Ger, G. (1999). “Localizing in the global village: Local Firms competing in global markets”, California Management Review, 41(4), 64-83.
[5]. osiassen, A. (2011). “Consumer dis identification and its effects on domestic product purchases: An empirical investigation in the Netherlands”, Journal of Marketing, 75(2), 124-140.
[6]. Kursan, M. Mihić(2010). “Business Intelligence: The Role Of The Internet in Market Research and Business Decision-Making”, Journal of Management , Vol. 15, 1, pp. 69-86.
[7]. Merz, M. A., He, Y., & Alden, D. L. (2008). “A categorization approach to analyzing the global consumer culture debate”, International Marketing Review, 25(2). 166-182. Michigan State University (2009) “Internet emerges as social research tool”, retrieved from www.physorg.com/news153834869.html,
[8]. Sridhar Balasubramanian, and Bart J. Bronnenberg (1997). “Exploring the Implication of the Internet for Consumer Marketing,” Journal of the Academy of Marketing Science,
Citation
B.Arthi, M.G.Jeyalakshmi, "A Study on Consumer Satisfaction towards Online Shopping", International Journal of Computer Sciences and Engineering, Vol.06, Issue.02, pp.275-279, 2018.
A Study on Customer Satisfaction towards Mobile Banking
Review Paper | Journal Paper
Vol.06 , Issue.02 , pp.280-283, Mar-2018
Abstract
In the emerging technology the banks marked around the globe by Mobile banking(m-banking). Banks conduct financial services through wireless and instant as per the convenience of customers between smart phone or tablet The influence of Mobile banking towards the customer satisfaction is the purpose of this research and also identify the key factors of mobile technology. Mobile banking is the interface between financial services and telecoms. In Mumbai,29th March 2012, Dr.K C Chakrabarty, Deputy Governor of the Reserve Bank of India, summit “Regulation of cross-border mobile payments and regional financial integration” at the International Banking, out of it the regulations and rationale has been framed for Mobile Banking. Reserve Bank of India (RBI) has authorized 154 banks in the country to undertake mobile banking services. Mobile banking penetration in the country is greater than the global average of 40% at more than 50%. The research is to conduct the customer satisfactory level towards the m-banking, for that 146Questionnaires are used to conduct data collection and then analyzed using statistical techniques: regression analysis, correlation and factor analysis. The significance of customer’s are concerns about the security, innovative services, customer trust and risk are the key indicators of the technology adoption.
Key-Words / Index Term
Mobile Banking, Innovative services, Mobile technology
References
[1]. Allport, G.W. (1935), “Attitudes”, in Murchinson, C. (Ed.), A Handbook of Social Psychology, Clark University Press, Worcester, MA, pp. 798-844.
[2]. Alvesson, M. and Deetz, S. (2000) Doing Critical Management Research, London: Sage.
[3]. Brown, I., Cajee, Z., Davies, D. and Stroebel, S. (2003), “Cell phone banking: predictors of adoption in South Africa – an exploratory study”, International Journal of Information Management, Vol. 23 No. 5, pp. 381-94.
[4]. Bell, J. (1999) Doing Your Research Project, third edition, Buckingham: Open University Press.
[5]. Bloor, M., Franklin, J., Thomas, M, and Robson, K. (2000) Focus Groups in Social Research, London: Sage.
[6]. Brewerton, P. and Millward, L. (2001) Organizational Research Methods,London: Sage.
[7]. Bryman, A. and Bell, E. (2003) Business Research Methods, Oxford: Oxford University Press.
[8]. Allen, F., McAndrews, J., & Stratran, P. (2002). E-finance: An introduction. Journal of [2] Financial Services Research,
[9]. Berkowitz, J.&P.,O‟Brien,(2002).
[10]. Management and supervision of cross border electronic banking activities.
[11]. Bank for International Settlements (2003b).
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[15]. Information technology and cost and profit efficiencies in commercial banks and insurance companies
Citation
B.Arthi, E.Kavitha, "A Study on Customer Satisfaction towards Mobile Banking", International Journal of Computer Sciences and Engineering, Vol.06, Issue.02, pp.280-283, 2018.
An Overview of E-Branding Strategy in E-Marketing
Review Paper | Journal Paper
Vol.06 , Issue.02 , pp.284-290, Mar-2018
Abstract
This article discuss about the E-Branding strategy used in the E-Marketing field. It explores the e-brand building and communication strategies. It literature survey examined about the suggest a widespread appreciation of the importance of e-branding, and a prevalence of collaborative and customer-centric e-brand building strategies, including co-branding and affiliating with established online and offline brands, distribution partnerships, content alliances and personalised e-mail contacts. The examined E-Branding companies also seem to have employed a variety of traditional, offline methods and leading-edge online tools in communicating their key e-brand values and promoting their online platforms and offerings. These communication vehicles included newspapers, radio, magazines, television, public relations, trade events and promotions, personalised e-mail notifications, affiliate programmes with other websites and banner advertisements. It further emerged that a few of the study companies had taken major steps towards internationalising their e-brands, and had responded appropriately to the concomitant localization /adaptation challenges.
Key-Words / Index Term
E-Branding, E-Marketing, Internet Advertisement
References
[1]. Allen, D. (2001) ‘Building a super e-brand’ ,The E-Marketer , 31st January.
[2]. Carpenter Phil (2000), Ebrands: Building An Internet Business At Breakneck Speed, Harvard Business School
[3]. Carpenter, P. (2000)‘E-brands-Building on Internet Business at Breakneck Speed’Harvard Business School Press, Boston, MA.
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[7]. Intel India launches initiatives for digital literacy, Business Standard, December 2014 and Google launches Android Certificate and Skilling programme in India, Indian Express, July 2016
[8]. Jacobsohn, Neil (2002, January 23). On-line branding, Sunday Times.India`s economic growth is still the envy of the world, Charles Riley, CNN, August 2016
[9]. KPMG in India research and analysis
[10]. MSME Annual Report, Ministry of Micro, Small and Medium Enterprises, Government of India, 2015-16
[11]. Parasuraman, A. and Zinkhan, G. M.(2002) ‘Marketing to and serving customers through the internet: An overview and research agenda’, Journal of Academy of Marketing Science ,Vol.30,No.4,pp. 286–295.
[12]. Twelfth Five Year Plan (2012/2017), Planning Commission, Government of India, 2012
Citation
S.Ramya, K.Riyas, "An Overview of E-Branding Strategy in E-Marketing", International Journal of Computer Sciences and Engineering, Vol.06, Issue.02, pp.284-290, 2018.
A Study on E-Banking Usages of the State Bank of India (With Special Reference to SBI, Tiruchirappalli District)
Review Paper | Journal Paper
Vol.06 , Issue.02 , pp.291-297, Mar-2018
Abstract
Nowadays,the Internet is a relatively new channel for delivering banking services. Its early form ‘online banking services’, requiring a PC, modem and software provided by the financial services vendors, were first introduced in the early 1980s. However, it failed to get widespread acceptance and most initiatives of this kind were discontinued. With the rapid growth of other types of electronic services since mid-1990s, Banks renewed their interest in electronic modes of delivery using the Internet. The bursting of the Internet bubble in early 2001 caused speculation that the opportunities for Internet services firms had vanished. The “dot.com” companies and Internet players struggled for survival during that time but e-commerce recovered from that shock quickly and most of its branches including e-banking have been steadily, and in some cases dramatically, growing in most parts of the world. One survey conducted by the Tech Web News in 2005 (Tech Web News, 2005) found e-banking to be the fastest growing commercial activity on the Internet. In its survey of Internet Users, it found that 13 million Americans carry out some banking activity online on a typical day, a 58 percent jump from late 2002. In this research article study about the usages of E-Banking and demographic factors of the customers of SBI in Tiruchirappalli District.
Key-Words / Index Term
E-Banking, E-Services, Quality of the E-Banking
References
[1]. Daniel, E. (1999), “Provision of E-Banking in the Republic of Ireland”, International Journal of Bank Marketing, Vol.17, No.2, pp.72-82.
[2]. Dannenberg, M.; and Kellner,D.(1998), “ The Bank of Tomorrow with Today’s Technology”, International Journal of Bank Marketing, Vol.16, No. 2, pp. 90-97.
[3]. Deshmuk and Romine, (2002), “Accounting software and e-business”. CPA Journal, Volume 72 (11), pp. 52.
[4]. Devlin, J. F. (1995). Technology and Innovation in Retail Banking Distribution.
[5]. Ramani, D. (2007),“The E-Payment System”, E-business, Vol.7, No.5, pp.35-41.
[6]. Rangarajan. (2010). Effective Role of Customer Relationship Management in Banking
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[9]. Review, November-December, (pp. 141-50).
[10]. Riivari, Jukka, (2005), “Mobile banking: a powerful new marketing and CRM tool for financial services companies all over Europe”, Journal of Financial services.
[11]. Unninthan,R. C.(2001), “Impact of E-banking Adaptation on Australian and Indian Banking Sector, Available at http.www.deabin.edu.au/workingpapers/archive/2001/14 unninthan.pdf.Volume 11, pp. 116-124.
Citation
S.Ramya, P.Fasla, "A Study on E-Banking Usages of the State Bank of India (With Special Reference to SBI, Tiruchirappalli District)", International Journal of Computer Sciences and Engineering, Vol.06, Issue.02, pp.291-297, 2018.
Roblems of E-Banking Service Users In Tiruchirappalli Town
Review Paper | Journal Paper
Vol.06 , Issue.02 , pp.298-300, Mar-2018
Abstract
Online Banking offers a higher level of convenience for managing one`s finances even from one`s bedroom. However, it continues to present challenges to the financial security and personal privacy. Many people have had their account details compromised, as a result of online banking. Thus, if one is going to use it for financial transactions, he should be aware of the risks involved. Awareness of the risks and problems enables to take precautions for a more secured online banking experience. Hence an attempt is made to study the problems of e- banking from account holders point of view.. Sample size consists of 100 respondents. Study result shows that there is a significant difference between Age, Monthly Income, Type of Bank, E-Banking services availed and problems of E-banking.
Key-Words / Index Term
E-Banking, problems, financial security and personal privacy
References
[1]. Cronin, M. J. (1997), Banking and Finance on the Internet, Toronto: John Wiley and Sons.
[2]. Deutsche Bank Research Report (2006), Online banking: What we learn from the differences in Europe, retrieved September 10, 2011, from
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[5]. Kaufmann, H. (1985), Germany’s International Monetary Policy and the European Monetary System,New York: Brooklyn College Press.
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Citation
V.P.T. Dhevika, M. Aishwarya, "Roblems of E-Banking Service Users In Tiruchirappalli Town", International Journal of Computer Sciences and Engineering, Vol.06, Issue.02, pp.298-300, 2018.